First words
Emerging from the pile of pretzels and press releases accumulated at the Autumn trade show season is
news that the PGA is teaming up with buying group TGi to create what they hope will become
“Europe’s largest trade show and education event”, starting in October 2010.
This is an intriguing prospect and it raises a couple of questions. Will this expansion in Harrogate
accelerate the year-on-year shrinkage taking place in Munich? And perhaps trickiest of all, where will
the Foremost group fit in to this shifting landscape?
We understand that dialogue has taken place between Foremost and TGi relating to the new event,
and we will keep you posted on that front.
Robin Barwick, Editor
CONTENTS
Regulars Features
4News
12 Head to head
Trouble at Nickent • a £2,000 golf shoe
SGB Golf talks to Ecco Golf supremo
Michael Waack
14 Field report: the biggest golf
show on Earth
Get ready for Orlando
8 Launch pad
Major introductions from Callaway and
20 Out of bounds
Wilson Staff
Paul Trow travelled to Munich and lived to
tell the tale
10 View from the industry
We hear from Golf Live’s James Goode
22 Showcase: Wedges
This is a category now split into two
28 Custom-fit workshop
Neil Cooke gets into the groove
Issue No. 82 – On the cover:
Equipment for your bodyTM
adidas apparel is designed to promote a greater range of
motion so instead of fighting your swing it allows you to
move freely. No pulling, no straining. Just freedom. With
fabrics designed to breath, keep you cool, keep you warm
and keep you focused. You don’t just wear adidas
apparel.You play it.
Sign up to receive information from adidas Golf at
tmagplayersclub.com/register
Also see the advertisement feature on pages 16/17.
Datateam Business Media Ltd, London Road, Maidstone, Kent ME16 8LY – Tel: 01622 687031 Fax: 01622 757646
Email: sgbgolf@datateam.co.uk – Website: www.sgb-sports.com
Editor: Robin Barwick – robin@barwickmedia.com
Publisher: Paul Ryder – pryder@datateam.co.uk – Tel: 01622 699105
Secretary: Karen Wright – Tel: 01622 699109
SGB Golf is part of the SGB Group of Magazines. The views expressed within this magazine do not necessarily represent those of the editor or publisher, and whilst every care has been taken in
producing this issue, no responsibility is accepted for such views or for any inaccuracies contained herein.
© Datateam Business Media Ltd 2009. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying,
fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd, London Road, Maidstone, Kent ME16 8LY.
SGB Golf is the UK member of the European Sports Trade Publishing Group, a co-operative of leading business magazines. ESPG partners exchange news and publish Sports Retail Europe, the only pan
European sports trade magazine – free to SGB Sports & Outdoor subscribers. ESPG members include SAZ (Germany), SPORTeco (France), cmd (Spain), Sportfack! (Sweden) and Sportimyyja (Finland).
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