View from the industry
Coming to you Live
Golf Live is a golf show with a new format, which is set to debut at
Stoke Park in May. James Goode, event director at show
producers Brand Events, explains why he believes Golf Live will
succeed where other shows have failed
I
n November well over 100,000 shows were held indoors where, at
people travelled to Earls Court best, visitors were limited to hitting
in London and to the NEC in balls into nets. At Stoke Park, there
Birmingham to attend the latest will be no such restrictions. If you
Top Gear Live events. want, you can hit shots in a real golf
Top Gear Live, which stars Jeremy course setting. If not, you will be
Clarkson, Richard Hammond and able to move from one area to
James May, is an outstanding another letting other golfers
success for us at Brand Events and entertain you.
we plan to replicate this winning At Golf Live the emphasis will be
formula when we launch Golf Live at The entertainment: Ian Poulter should be easily recognisable at Golf Live placed firmly on interaction,
Stoke Park, Buckinghamshire, from education and entertainment.
Friday May 14 to Sunday May 16, 2010. Visitors won’t just go to Golf Live to watch the action, but also to take part.
Golf Live is an exciting project, featuring Colin Montgomerie, Paul Casey, For exhibitors at Golf Live we believe there will be a unique opportunity to
Ian Poulter, Retief Goosen and a host of other leading golfers and interact with 12,000 highly committed golfers, who will be keen to look and
celebrities, and we would like to think that we can utilise the experience we listen to what exhibitors have to say and, where possible, to try out their
have gleaned staging Top Gear Live, not to mention other public shows like latest offerings. The exhibition area is already over 50% sold and the
Style in the City and the Taste Festival, to make it one of the highlights of feedback we are getting from the trade has been fantastic. All retail activity
the golfing calendar. will be at the Golf Live shop, which will be run by the Stoke Park Club, and
Golf Live has already been described as a ‘golf show with a difference’, any exhibitors that have not worked with the club previously will be able to
but that hardly does justice to an exciting new concept which is unlike any set up an account.
other golf show that has ever been staged. With leading brands such as TaylorMade, Callaway, Yonex and Trendy
It would be no exaggeration to suggest that golf shows have had a Golf already committing their support, and more major sponsorship
chequered history, but at Brand Events we are confident we are on to a announcements due imminently, the show is already off to a flying start.
winner, and one of the reasons for this is the support we have received Of course, only time will tell if Golf Live will become as popular as shows
from our partners at International Management such as the Taste Festival, but we genuinely
Group (IMG).
Thanks to IMG, we have been able to put
together a stellar cast of golfers, celebrities and
coaches and they won’t just be at Stoke Park as “
believe it will. The track record of Brand
Most previous golf
Events is second to none when it comes to
shows were held indoors
delivering innovative and entertaining
products. We honestly believe we have a
mere figureheads but as an integral part in
where, at best, visitors
winning formula and the right team to
everything that goes on during the three days of deliver another successful event.
the Show. were limited to hitting Tickets for Golf Live will go on sale at
It is not easy to describe Golf Live in a few
words because it will feature so many different
balls into nets.
www.golfliveevent.com on February 1 but,
in the meantime, we will be endeavouring
elements, but the idea behind it is to create a
At Stoke Park, there
to sign up further top golfers, coaches and
multifaceted, outdoor golf event designed to give celebrities.
amateur golfers of all ages and abilities the will be no such
chance to indulge in their passion by watching
and learning from the best in the game. Note,
restrictions
Potential Exhibitors should contact
please, that I said “outdoor”. Most previous golf
”
James Goode at Brand Events on 0207
471 1080.
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