p.4-7 news 11:FOOTWEAR NEW TEMPLAT 10 08 10/11/09 09:19 Page 7
NEWS
Student of the Year 2009:
Some European shoe fairs
Louise Davies of Hopscotch Shoes,
report better numbers
Chapel Allerton
The joint Modacalzado and lower rents for the space at the
Iberpiel shoe and leathergoods show this time in order to
fairs in Madrid have reported a attract new exhibitors and
17.45% increase in the number retain others. The fair show-
of trade visitors to 10,815 in cased 702 different brands of
September, compared with shoes and leathergoods by a
the edition of last March, which total of about 325 exhibiting
witnessed a major decline. companies this time.
However, the number was still In Paris, the move of the Mess
much lower than in September Around fair from a suburban
a year ago, when it stood at location to the fairgrounds of
13,290 visitors. Foreigners Porte de Versailles last month
represented about 17% of the resulted in a big jump in the
total attendance at the Spanish total number of visitors to
show, and there were signifi- 5,475 compared with 3,172 one
cant increases for those who year ago. As in Madrid, 17% of
came from Portugal, France, the visitors were foreigners.
Greece, Italy, the U.K., Brazil Located in a separate floor of
The Society is in a 2009 award to Louise
and some other countries. the building that housed the
landmark year - 50 Davies, Shop Manager
With the financial help of traditional international
years as a not-for- of Hopscotch Shoes of
Icex, the Spanish trade ready-to-wear fair, the new
profit organisation. It Chapel Allerton, near
promotion agency, the fair shoe show featured 386 brands
is no mean feat (pardon Leeds. Hopscotch believe
invited a total of more than 140 by 151 exhibitors last Sept. 5-7,
the pun) to keep a non- wholeheartedly in fitting
foreign buyers and journalists or 16% more exhibitors and
commercial organisation children's shoes correctly and
this time. Most of the buyers 15% more brands than one
running without the benefit of Louise is one of several
were from Eastern Europe. The year ago.
charitable status, so it is members of the SSF working
organizers decided to charge www.shoeintelligence.com
extraordinary the SSF has for this chain of independent
been self-supporting and shops, so it was with great
helped to maintain standards pride she received her Trophy,
If you're not familiar with Shoe Intelligence yet, why not
and provide support to the certificate and badge of merit subscribe to a three month trial: send an email to
trade for so many years. from the President, and an sample@shoeintelligence.com for more information.
'Without the dedication of our inscribed valet box, kindly
membership; those who sit on donated by Dasco Dunkelman
our voluntary council or tutor presented by Eammon Durr.
our students, the good work The work of the SSF is far
SATRA sees surge in requests for DMFu testing
we do would be lost forever' reaching. Best known for their SATRA has seen an ful chemical which has
says Laura West, (secretary of training and qualification in increase in requests been used to prevent
the past 20 years). 'Even those shoe fitting which brings in for dimethylfumarate mould growth on
members who retain their their much needed funds, this (DMFu) testing of leather products during
membership and qualification is just one way they help both leather footwear and transportation and
should be applauded, as the the public and industry. furniture, following storage and is now
small amount it costs to re- Whether advising about the recent directive issued by judged to be hazardous to
main a member annually, all opening a shop, problems with the European Union health. The decision to ban the
helps keep our services open fitting or footwear, helping (2009/251/EC) restricting the use of DMFu in all consumer
to all - and allows us to pro- people find work, giving promo- import of products that contain products sold in the European
mote them as a contact point tional and advertising support dimethylfumarate. SATRA is Union protects consumers from
that will inevitably help the to members and assisting with also witnessing a large and reg- the risk of exposure to this sub-
public. numerous other queries and ular number of product recalls. stance found to cause allergic
In our 50th year we have enquiries the SSF, is a much Retailers and importers of reactions such as skin itching,
our first ever Irish President - needed friend and support to consumer products keen to irritation, redness and burns in
Bernard O'Brien of Luke many. 'We never stand still' guard consumer safety have some individuals.
O'Brien Shoes-to-be-sure, of says Laura, 'we continually take contacted SATRA for advice on SATRA is running a half day
Tuam in S. Ireland. 'Bernard is on new challenges and encour- how to comply with the legisla- general seminar on DMF (di-
a brilliant President' says age people to make the best of tion following the EU wide ban methylfumarate) in furniture.
Laura, he supports the organi- themselves - at the same time of the chemical. By using their This will take place on 10th De-
sation and the industry whole- championing any cause that own procedure, SATRA carries cember 2009. Manufacturers,
heartedly and completely keeps the public buying shoes out analysis of product or retailers and sourcing compa-
underestimates how skilful from reputable shops and materials for DMFu as well as nies should contact Martin
and well-respected he is'. having their shoes fitted give advice on mould problems Heels at martinh@satra.co.uk or
Bernard was delighted to pres- correctly by professionals. and the use of silica gel and on +44 (0)1536 410 000 for
ent the Student of the Year www.shoefitters-uk.org other packing materials. further information
Dimethylfumarate is a power- www.satra.co.uk
www.footweartoday.co.uk NOVEMBER/DECEMBER 2009
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FOOTWEAR TODAY
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