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p.4-7 news 11:FOOTWEAR NEW TEMPLAT 10 08 10/11/09 09:18 Page 4
NEWS
Wortmann voted the best shoe manufacturer of
2009 - Schuhkurier award presented in Munich
The Detmold-based Wortmann In his acceptance speech
KG with its brand Tamaris was Horst Wortmann expressly
voted the best shoe manufac- dedicated the prize to the
turer of 2009. The prize employees of his company who
awarded by schuhkurier, one of he is convinced collectively
the leading trade journals of the made the significant achieve-
footwear sector, was presented ments of Wortmann KG and the
on Friday, 9 October in Munich. Tamaris brand possible in the
According to the jury, first place, due to their "out-
consisting of renowned and standing team performance".
long-established experts in the He told Footwear Today: "It is
sector, Wortmann KG is by far a great honour for us to
the most dynamic brand receive the award as the best
manufacturer of the present. shoe manufacturer 2009 and
Exceptionally innovative collec- we feel very happy about it. It
tion concepts and exemplary is the 6th time this prize has
marketing are the hallmarks of been awarded and it has been
Wortmann. With Tamaris, the our employees who made it
company has shown an possible to achieve the title
impressive national and inter- this year. Many sincere thanks
national brand development. to the whole team."
The guarantors of the The principle applied at
company's success are an ex- Wortmann is as simple as it is
cellent product and assortment impressive: "Always do a little
policy combined with extensive more than the others." The
print adverting and now also yardstick is defined by the mar-
TV adverts, with an intense ket "not us" according to Horst
communications effect. Horst Wortmann. Always develop new
Wortmann, the head of the ideas, avoid beaten tracks, have
company, and dott. Giovanni the courage to break new
Lacatena, the managing grounds and "try out things that
shareholder, accepted the shoe make us stand out from the and sales companies in Europe. 30,000 workers manufacturing
courier 2009 on behalf of crowd - that is obligatory when The family enterprise more than 60 million pairs of
Wortmann KG. When present- doing business in fashion." generated a total turnover of shoes year after year. Tamaris is
ing the award, Mag. Hanspeter Wortmann KG is the parent €798.9 million euros in the last the most well-known brand, with
Mandl, board member of Leder company of the international financial year 2008/2009 (at 31 annual investments in its devel-
& Schuh International AG Wortmann Group. Trendy May) and manufactures world- opment totaling a two-digit
(Humanic etc.), Graz, empha- women's footwear at afford- wide. Its headquarters is located million figure. The sales focus of
sised the breakneck speed at able prices has been the corpo- in Detmold, Germany from all product lines, which include
which Wortmann KG has grown rate group's recipe of success where the Group's worldwide Marco Tozzi, Caprice, Jana and
into one of the biggest compa- for more than 40 years now. activities are managed. Over s.Oliver, is still currently Europe,
nies in the sector, while still The company is one of the 820 members of staff are em- "We are represented with our
remaining down-to-earth. leading footwear production ployed with about another collections in every corner here."
Anti-dumping duty update
The Trade Directorate of the EU published meeting for Member States to be either should be, I would welcome your com-
their report on Anti-Dumping Duty (ADD) November 10th or more likely November ments. If you need a copy of the Report,
on Monday. The 80 page document sum- 19th. please let me know.
marised the research done and concluded Leaving aside the merits or otherwise of
that their recommendation be that ADD is the Report and whether any of the re- richard.kottler@britfoot.com
continued for a further fifteen months search is flawed, over-selective or has been
(after January 2010). glossed over, we understand that there is
Interested parties now have up to No- still a small majority of member states -
vember 3rd to comment on these thoughts. very much including the UK - that opposes
The process thereafter will be a meeting of the continuation of the measures.
the Anti-Dumping Committee of the EU on So that the BFA can consider what our
October 22, the actual decision making response to the consultation process
4

FOOTWEAR TODAY

NOVEMBER/DECEMBER 2009 www.footweartoday.co.uk
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