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CONTENTS
FROM THE EDIT
OR
Comfortable shoes
4
INDUSTRY NEWS
T
his month we cover a range of “Comfort Shoes” which,
8
MISFIT
on first impressions seems to be a contradiction in
10
DISPLAY AND TECHNOLOGY
terms – who, after all, would contemplate wearing
“Discomfort Shoes”?
12
EDITOR'S CHOICE
Well, therein lies the para-
Christmas Gifts
dox: women, and we have to
be a smidgen unpolitically 14
SAFETY FOOTWEAR
correct here because it is
mostly women, have been
16
COMFORT FOOTWEAR
known to wear shoes that
were, frankly, uncomfortable.
18
FOOTWEAR FOCUS
Ikon Desert Boots
To be a bit more balanced, I
am old enough to remember
the Mods (or was it the
20
KENSINGTON SHOE EVENT
Rockers) whose “uniform”
23
TALKING SHOP
required men to wear
“Winkle pickers”. “Winkle
24
LEGAL
pickers” were like the tight
drainpipe trousers of the
25
CLASSIFIED
time – there was no room for
your bits – in the case of
shoes that meant your toes.
Now, there has been a Damascene conversion on the way
to Crippledom: women, particularly those of the Sixties
FRONT COVER: GARVALIN SHOES
generation, have redeemed themselves by expressing a
Garvalin Shoes are Spain's premier brand
willingness to buy comfortable shoes that promise to heal
without the premier price! Garvalin make
the ravages that time have wrought on their feet.
fashionable, quality, children's shoes that
Fortunately, these days comfort no longer has to be
fit the bill for all good children's shoe
sacrificed on the altar of style. Advances in shoe design and
departments. School shoes, boots,
technology have led to a new generation of footwear
weekenders, party shoes - all practical,
brands that specifically market comfort, offering a wider fit
durable and simply gorgeous! For details
which many people of all ages need, but, with younger,
contact: Nick West - +44 (0)1953 851190
more active and fashionable styles.
or 07922 037370 E: nhw@clara.co.uk
These days, employers are legally obliged to think about
their employees’ feet. Employers not only have a duty to
EDITOR Cheryl Taylor: footwear@datateam.co.uk
supply protective footwear, but also to ensure that it is CONTRIBUTING EDITOR Adam Bernstein
used. And, to be brutally honest, if the footwear supplied is
ADVERTISEMENT MANAGER
ugly or uncomfortable, staff will find every possible reason
John Andrews: 01622 699135 jandrews@datateam.co.uk
for not using it. Fortunately, leading suppliers like
SALES EXECUTIVE
Charlotte Thompson: 01622 699185 cthompson@datateam.co.uk
Timberland PRO now place great emphasis on both comfort
DESIGNER Lorna Crosbie-Smith
and styling. ADMINISTRATION Ellie Straton
Last, but not least, our intrepid footwear reporter Paul
PUBLISHER Paul Ryder: pryder@datateam.co.uk
Clappison goes on safari to Blackpool to test Ikon’s Original
Nomad Desert Boot. Nomad by name and nomad by nature,
Published by: Datateam Business Media Ltd, London Road,
these boots will now be guaranteed a place in his suitcase
Maidstone, Kent ME16 8LY. Media Partner of the
STAG Buying Group
Tel: 01622 687031 Fax: 01622 757646
when he next goes travelling.
email: footwear@datateam.co.uk website: www.datateam.co.uk
It’s getting late and we have a few last minute gift ideas
ISSN 1475 8601
that you may want to suggest to your customers for
The Publishers cannot accept responsibility for any discrepancies either in copy or between
Christmas, from fold-up ballet pumps to elegant purses and products and/or services listed. Nor can they be responsible for illustrations and/or copy for
party bags, so check them out on page 12.
products which lead to infringement of copyright.
Best regards,
Cheryl Taylor, IFRA, BFA and Society of Shoe Fitters all support
Editor
Footwear Today as a valuable forum for the footwear
industry, helping to promote trade and keeping
DL 01622 862962
retailers informed about the latest products and
E: cheryltayloreditor@googlemail.com
developments.
To receive your own regular copy of footwear today, please visit www.footweartoday.co.uk/registration November/December 2009
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FOOTWEAR TODAY
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