5TH OCTOBER 2009 PP 01-12 TO USE:Layout 1 1/10/09 09:39 Page 4
> > I N D U S T R Y N E W S
A D V E RT I S I N G R E TA I L E R F I N A N C E
TECH
VISA’S FEE RISE RISKS
hugeincreasesinitsotherchargesto
compensateforanylossofrevenues.
COMPABNIES
HIGHERSHOPPRICES
StephenRobertson,BRCDirector
General,said:“Visa’scardscheme
feeshikeistotallyunjustified.Ata
TARGET
timewhentechnologicaladvances
Visa’splanstohikeitscardcharges toVisatobepartofitscardnetworkand havedramaticallyreducedthecostof
SURFERS
couldaddaround£20mtoUK iit’s thoughtinevitablethatthesecosts processingcardtransactions,we’d
retailers’costs.Thiswillforceupshop willbepassedontoretailers. Another expectcardchargestofall–notshoot
prices. TheBritishRetailConsortiumis chargeusedbyVisa–theinterchange up. Retailersarealreadydealingwith
Statisticsshowthatonlineadvertising callingonVisatojustifyitschargesas fee–iscurrentlybeinginvestigatedby toughtradingconditionsand
spendhasovertakenTVadvertising of1stOctoberits‘cardschemefees’ theEuropeanComm-issionandthe shoppersarealsowatchingthe
budgets.Technologyandelectronics increasebyasmuchas142%.These OfficeofFairTrading.TheBRCfears, pennies.AsVisarampsupitsfeesit
companiesinparticularwereshownto arethenon-negotiablechargespaid withpossibleregulatoryrestrictionson willhitretailersatatimewhenthey
beplayingtotheirtechnology-savvy byretailers’banksandcardprocessors interchangefees,thatVisaislookingfor canleastaffordit.”
consumersbyadvertisingontheinter-
net.Theresearchwascompiledbythe
B U S I N E S S N E W S
InternetAdvertisingBureauand
PricewaterhouseCoopers,whocalcul-
atedthatinternetadvertisingforthefirst
HEALTH AND SAFETY -
relevantintheearly1980swhen
Britainhadamostlymanufacturing
halfofthisyearamountedtomorethan
£1.7bnwhereastelevisionadvertising
GOODNEWSFORONCE!
economy,werenotsorelevantnow,
andthenewguidelineswereproduced
expenditureshowedadeclineofmore onthebackofconsultationwith
than15%toaround£1.6bn.Thescope employersacrosstheUK.
foradvertisingonlineincludesnotonly Thelawsregardingtrainingforfirstaid Thenewguidelinesseethemandatory Theyunderstoodtheneedforfirst-aid
displayadsbutvideo,emailandsearch atworkhavechangedasofThursday fourdaycoursereducedtothreedays, trainingbutfounditdifficulttorelease
engineoptimisation.Itwasnotedthat, 1stOctober2009andaresettosave andanewonedaycourseoptionfor employeesforthefourdaysneeded.
asfaraswasmeasurable,television UKbusinessesmillionsofpounds. smallbusinesses. ThenewthreedayFAW(FirstAidat
advertisingisstillconsideredthemost Itsthefirstmajorchangeinthelaws Areportwascommissionedwhich Work)trainingcoursewillhaveless
cost-effectiveformofadvertising. sincetheywereintroducedin1982. showedthatfirstaidlawsthatwere impactonbusinesses.
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