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S N I P P E T S
COPYING - THEHIGHEST
THANK YOU!
FORMOFFLATTERYOR
Thankyouallforyourkindwords
andcommentsontheRetailImaging
ShowandthePixelTradeAwards.
HIGHWAYROBBERY?
They’restillrollinginanditsounds
likeeveryonehadasenjoyablea
LAWRIE ALDERMAN, DIRECTOR CHAIRMAN, TPS VISUAL
Fromlefttoright:DennisTaylor,Claire
timeastheteamdid.Enjoythe
(OWNERS OF THE SUPERFRAME BRAND)
Hamlington&LawrieAlderman
photographs,beginningthisissue,
acceptedforlegalpurposesinmost andfeelfreetosendinanyofyour
Onecompany,copyinganother thewaytheproductismadeisenough. cases. own!
company'sproductline,hasbeen Thisisofcourseincorrect.Thereisalaw Penaltiesforpassingoffcanbe
goingonforyears.Itischeap-no called“passing-off”.Thismeansthatif severe.Inonecaseinvolvingawell
designerordevelopmentfeesare oneproductissetnexttoanotherand knownhighstreetfashionchain,the
required,anditdoesn’trequire viewedfromadistance,andtoall chainwasfined£1,000,000for
monthsofsamplingandprototyping intentsandpurposestheproductlooks copyingsomeoneelse’sdesignfora
©
A
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y
beforeaproductistested.Plusa thesame,thenthisisaclearcaseof merchandisingfixture,despitemaking
:
D
r
e
a
m
s
marketalreadyexistsfortheproduct passingoff. Itmaybemadefrom somechangestothewayitwas
ti
m
e
.c
o
m
afterthepioneercompanyhasspent differentmaterials,orconstructed made.Thedesignersinquestionwere
thousandsofpoundsonadvertising, differentlybutifitlooksthesame-thatis alsoawardedlegalcostswhichwere CONTACTS &
PRandexhibitions.Consumershave enough. Companiesareautomatically significant.Thefineequatedtothefull
CREDITS
seentheproductbeforeandbecause protectedunderdesigncopyrightas ordervalueoftheproductsthatwere
theydidnottakeintheexactcontent soonastheylaunchaproduct.The copied. EDITOR
intheirminds,automaticallyassumeit difficultyisprovingitifthereisadispute. SuperFramecomesacrossmany
LauraKnight
Tel:01323433701
istheproducttheyhaveseen Theeasiestwayofdoingthisisby instanceswherecompaniesare l.knight@parkview-publishing.co.uk
somewherebefore,perhapsstumble registeringthedesignwithapatent temptedtocopytheirdesigns,which
EDITORIAL ASSISTANT
acrossitinashoporatanexhibition agentorcorporatebodywhich arequitedistinctive.Ofcourseweare JulieEl’Roubi
andthenmakeaninstantpurchase. obviouslycostsmoney.However flatteredthattheyhavecopiedus.But
Tel:01323411601
julie.er@parkview-publishing.co.uk
Allcopyingisofcourseillegal.The perhapsthesimplestandcheapestway tothosewhoarethinkingofcopying
lawisquiteclear,butstillmany istoputsomedrawingsofyourdesigns us–goandbecreativeyourselfand
PRODUCTION MANAGER
ClareFermor
companiesarenaïvetothe intheposttoyourselfandkeepthem spendyourownmoneydeveloping Tel:01323433700
consequencesofignoringit.Many unopened.Thepostalfrankmarkwill something- orgetyourchequebooks
clare@parkview-publishing.co.uk
companiesthinkthatsimplychanging provethedateofthedesignandwillbe ready! SUBSCRIPTIONS
JulieEl’Roubi
Tel:01323411601
GROWTHINHIGH-ENDCAMERASPUTSTRIPODSONA
julie.er@parkview-publishing.co.uk
STEADIERFOOTING
ADVERTISING
LeeMansfield,SimonSkinner&
Tripodvolumesaleshavebeenfalling
JonDunham
sincethesummerof2008–formanyof
Tel:01323411601
thosemonthsatasteeperrateofdecline MANAGING DIRECTOR/
thanthatofdigitalcameras.Whatdoes
PUBLISHER
thistellus?Well,forstartersalittleover
LeeMansfield
ParkViewHouse,19TheAvenue,
halfofalltripodssoldaredestinedfor
Eastbourne,EastSussexBN213YD
usewithacompactcamera,andgiven
Tel:01323411601
lee@pixelmagazine.co.uk
thatcompactshavebeenfallingby
about10%involumeinrecentmonths
MARKETING DIRECTOR
thiswouldexplainsomeofthedecrease.
SimonSkinner
Tel:01323433707
However,withthegrowthofD-SLRthat simon.s@parkviewmedia.co.uk
continuedrightuptotheendofQ2
2009,the20%decreasewe’vebeen
MEDIA DIRECTOR
LindaGrace
seeingfortripodsseemsquitehigh.So
Tel:01323433704
inreality,itmeansthatnotonlyhave
mainreasonforthisisthegrowthof togrowth.Thishasledtooveralltripod
ACCOUNTS
salesfalleninlinewiththeoverall
camerasalesthroughonline,anda valuegrowthinQ3ofupto20%-clear
CarolineMorley
camerasales,butthattheallimportant
poorperformancefromthemass evidenceofinterestinthissegmentfrom
Tel:01323433703
attachmentratesarefallingtoo.The
merchantschannel.Onlinesalestendto thecurrententhusiastpurchaser.This caroline.m@parkview-publishing.co.uk
haveapoorattachmentratiocompared trendlookssettocontinueinthelong
tohigh-streetandmassmerchandisers term,withtripodsincreasinglyfocused
PRINTERS
TheGhyllPrint,Heathfield,
havetraditionallysoldlargevolumesof onhigherendleadingedgedesignsin
EastSussex
table-toptripods,butthisyearhave ordertogeneraterepeatcustom.Inthe
Nopartofthismagazinemaybereproducedbyphotographic,electronicor
mechanicalmeansorstoredinaretrievalsystemorrepublishedinanyform,
givenlessspacetotheseproducts. shortterm,thekeyforretailersisto
withoutthewrittenpermissionofthepublishers.©2009
Morepositivenewsemergesthough maintainattachmentratioswiththe50%
© Copyright2009Pixelmagazine
whenweviewthemidtohighendofthe ofcustomerswho’rebuyinga
market.Here,growthhasbeenfarless changeablelensmodelforthefirst
negativeandinrecentmonthsreturned time.
Matt Gibbs, GfK Account Director, 0870 603 8209, matt.gibbs@gfk.com
PIXEL03
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