Contents
NEWS
05 SONY HD NEWS
The Rory Peck Trust, Sony’s Experience II
campaign and the Star programme
10
OPINION
07 BROADCASTER FOCUS
Marketing budget cuts have hit the ad industry hard
but there are signs of change, says Pippa Considine
09 INDIE FOCUS
As broadcasters play it safe in tough times risk-
17 15
taking and creativity take a back seat, says Tim Dams
14 SHOOTING WITH SONY
Who is shooting with Sony HD cameras and the
types of productions they are being used for
GALLERY
10 STAND OUT IMAGES
From travel-based documentaries to product launch
films, Sony cameras capture some vibrant images
PROJECTS
17 THE HIGH-END OF HIGH DEF
11
For robust cameras that capture images of clarity,
opt for one of the top of the range HDCAM models
23 THE TAPELESS ROUTE
Cameras from the XDCAM family feature file-based
workflow and long recording times
29
27 PRODUCTION FLEXIBILITY
Sony’s HDV cameras pack in cutting-edge picture
quality and hybrid recording into a compact body
REPORT
30 COST EFFECTIVE OUTSIDE BROADCASTS
Sony’s new HD systems cameras have quickly found
12 25
a home in outside broadcasts, David Wood reports
Editor Jake Bickerton Deputy editor Zoe Mutter Contributors Tim Dams, David Wood, Pippa Considine Art director Bobbie Sidhu
Commercial manager Kate Dinwoodie Production management Charlotte Cripps Sony partners Dan Robb, Danielle Couch
Televisual Media (UK) Ltd Md James Bennett Web For more information on HDCAM SR, HDCAM, XDCAM HD, XDCAM EX
and HDV visit
www.sonybiz.net/hd Register for your copy at
www.sonybiz.net/theproducer Printed in association with Televisual
Media (UK) Ltd. All rights reserved. No part of this publication may be reproduced without the prior consent of the publisher.
© Sony/Televisual Media (UK) Ltd 2009
Autumn 2009 theproducer 3
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