customer service, so we provide an
tell us how you package
unconditional quality guarantee. We
your food items.
want everything we say and do to be a
positive experience for our customers.
Jeff: Our food is flash frozen. We use
That‘s really important.
cryo vacuum seals to remove the air
and moisture. The packaging protects
Tom: We understand that some
the food against freezer burn for up to
people are reluctant to have a sales-
one year. Almost all of the items are
person come to their home, so we of-
individually packaged, which provides
fer a free gift box worth $35, consist-
a mini grocery store in your freezer.
ing of a steak, salmon filet, a chicken
You can literally have steak, pasta,
breast, and three steak burgers to try
chicken, and so on for each individual
us. Customers meet us in person and
person at the meal table. The single
Food Review
see we’re just regular guys who have
portions cut down on leftovers and
by eric sells
shopped at the grocery stores and
waste. Thawing time is minimal – just
have had the same concerns they
put it in a sink of water, and 10 min-
D
uring my visit with Topline
Foods, I had the opportunity to
have had. Many people have no idea
utes later it’s ready to cook. Everything
sample several menu items. Jeff had
that this type of service even exists. In
is labeled along with its weight, as
just grilled onsite some beef filets and
some cases, we’ll cook the food up
portion control can be important.
chicken along with two types of pork
with them as part of the visit.
chops. No seasoning, sauces or mari-
what are your future plans? nades were used in the preparation.
what are the costs for your
Jeff: We’re going to continue to grow
All items had been frozen a few hours
food and service?
our menu. By offering most items that
earlier and thawed in water, just the
Tom: Our prices range from about $99
someone traditionally buys at a store,
way their customers enjoy the food.
per month for a single person to $399
we’ll save our customers time and mon-
The filet was simply delicious,
a month for a family of four. That’s all
like something you would find at
ey by significantly reducing their trips to
inclusive of delivery, packaging and
a very high-end steakhouse. It was
various retail locations. At the moment,
even an on-site freezer if needed.
very juicy, tender and had a melt-in-
we’re looking at adding a full line of
We openly share that we do not
your-mouth sensation. The beef was
breads featuring all-organic grains.
want to add another bill to someone’s
cooked medium rare and boasted
food budget. Most individuals are
a beautiful ruby red finish and nice
already spending $200 at a grocery
why is this the right time
bronzing. Likewise, the chicken was
store each month, and because we
for your business model to very flavorful and moist.
don’t replace everything they typically
succeed?
Jeff reminded me the superior
purchase at a store, we want a person
Todd: We launched Topline Foods in
taste results from using no additives,
to take a portion from that budget and
April of this year. Consumers are get-
preservatives and hormones.
use it to obtain the high quality food
ting educated with what is happening
The boneless pork chops were
and convenience that they deserve.
with our food supply. They know they
new options they were considering
have to eat better. Even if the health
for their menu – and I listened as Tom,
You recently introduced care system doesn’t change, there is
Todd and Jeff tasted them the first
your Premier line of foods. a growing commitment among many
time, weighing the pros and cons of
how’s that going?
people to start eating healthier, work-
both varieties. The partners explained
Tom: The Premier menu is meant
ing out and taking a holistic approach
that they are constantly trying new
for a select group who watch every
with one’s diet.
food vendors and options to ensure
the highest quality and best tasting
thing they put into their bodies. Food
items, for example, are only grass-fed
Topline Foods is located at 2222 W.
food for Topline’s menu. Customers
beef and certified organic products.
Parkside Lane, Suite 109, in Phoenix.
also receive more variety this way. All
There are enough people asking for it,
To view the menu and for more infor-
four of us agreed that one brand was
including many naturopathic doc-
mation, visit WeDeliverQuality.com or
exceptionally better-tasting than the
tors, who want to know the chemical
phone 623-444-7749. See ad on page
other.
makeup of the food they consume,
33.
If you’re looking for delicious,
healthy food options with the conve-
and this product line works for them.
nience of home delivery, give Topline
Foods a call.
Pr i n t e d o n re c y c l e d Pa P e r t o Pr o t e c t t h e en v i r o n m e n t
October 2009 17
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