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Topline Foods
Delivering Quality Food
To Your Door
An alternative to grocery stores, Topline Foods pro-
vides a unique service for people who wish to eat all-
natural and organic foods, but do not have the time or
money to shop for them. This month, we sat down with
company founders Todd Morgan, Executive Vice Presi-
dent; Jeff Liesener, Chief Food Officer; and Tom Gun-
drum, President, to discuss their growing business.
how would you describe
vegetables and several pasta items are
time for the family, usually within two
topline Foods?
certified organic. We also offer numer-
weeks. Most orders cover three to six
ous convenience items and all-natural
months’ worth of food, and every-
Todd: We provide all-natural and
desserts. This enables people to eat
thing has an unconditional guarantee.
organic foods with a delivery compo-
healthy foods everyday.
When working with some non-profit
nent. This gives our customers high
organizations, a portion of the deposit
quality and all-natural foods with
describe how your service
is donated to charity.
convenience and value.
works.

what types of food prod-
Todd: We visit with the family in their
You take the time to
ucts are available?
home to determine things like what visit with people in their
types of food they prefer, how many homes? why?
Jeff: Our menus feature grass-fed
nights they are eating in, and how
Todd: We are very focused on the
beef, cage-free chicken and wild
many portions they typically prepare.
quality of food people consume.
caught seafood without any hormones
Then we give them a customized menu
Recently we were in a family home
or steroids. All meats are gourmet
of options they can choose from.
and saw the kids were not eating right
trimmed, ensuring each item is of the
We require a $95 deposit the
– the toddlers were drinking soda out
highest quality without any waste. We
day we are in the home, and then
of sipping cups. Our inspiration is for
don’t add any preservatives. The fruits,
we deliver the food at a convenient
people to eat better and higher quality
foods. We want to bring that philoso-
phy and model and knowledge into
family homes to impact a lot of kids.
Being in the home allows us to edu-
cate customers on making healthier
eating choices.
My kids grew up playing at vari-
ous tennis tournaments. As a parent,
their nutrition was a big concern. I
saw the flaws in a variety of food op-
tions, and I wanted to provide a focus
on quality of food and be the excep-
tion (among other suppliers). We’re
concerned about value and great
From left to right: Todd Morgan, Jeff Liesener and Tom Gundrum
16 Phoenix
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