cOntentS
6 Avoiding nasty surprises
An increasing number of mergers and acquisitions are based
on gaining synergies in intellectual property. but due diligence is
essential if you want to avoid nasty surprises, explains Helen Yates.
14 microsoft: boxing clever
Samantha birch reports on microsoft's burgeoning Software plus
Services strategy.
20 the possibilities are infinite
Fujitsu benefits every day from a long-sighted, integrated Ip strategy.
Samantha birch looks at the Japanese company's approach.
26 Software-related Ip damages
Attributing a value to software-related Ip infringement is a complex
business. Glenn perdue unravels the process by which damages are
calculated in the US.
30 diversity in continuing professional development
Siobhan Lillis investigates why studying Ip at the John
marshall Law School is anything but predictable.
34 Ambush marketing and protection of Ip
rahul chaudry and Shalika bhalla take a look at the growing
practice of 'piggybacking' off the promotional efforts of competitors.
38 the workings of .in so far
the .in registry, formed in 2005, now has a major influence on the
way domain name disputes are dealt with under Indian law. meera
chature Sankhari explains the story so far.
42 new era at the epO
the european patent Office will introduce new rules for prosecuting
patent applications in 2010. Jacqueline needle and deborah Selden
look at what the changes mean for applicants.
46 pirates, directives and decisions
Ip has never been in the spotlight in Sweden as much as it is now
during a tumultuous 2009. Hampus rystedt and Astrid Johnsson
review the most important events and decisions of the year so far.
50 India and its intellectual property regime
Aditi Verma looks at the current state of India's Ip regime.
52 In search of greater profits
At a time when businesses are exploring almost every option to help
them stay profitable, many are ignoring the big gains that can be
made by tackling grey market trading, says richard bergner.
4 World Intellectual property review September/October 2009 www.worldipreview.com
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