World Intellectual Property Review September-October 2009

World Intellectual Property Review
is published by: newton media Limited
edItOr’S nOte
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telephone: +44 208 290 4943 the future of Ip—right here
Directors and publishers
We are delighted to bring you in this issue yet more interviews with IP professionals who are not only
nicholas Lipinski and John eddington
powerful but who set the agenda for our industry. In speaking to Graham Arthur, anti-piracy attorney
Managing editor
delroy Alexander
at Microsoft, we are able to offer an insight into the thinking behind one of the most influential
telephone: +44 208 466 7045
IP strategies in the world.
email: dalexander@newtonmedia.co.uk
Such is the global reach and influence of Microsoft that it is almost hard to know where to start in
Contributing editor
Wyn Jenkins
terms of analysing its IP strategy. On top of its incredible reach into so many homes and businesses
telephone: +44 208 466 7045
globally, it is also positioned at the cutting edge of modern technology. It is central to the changing
email: wjenkins@worldipreview.com way in which we live our lives and interact, and it is this that makes its IP strategy as important
Deputy editor
as its technological innovations.
Samantha birch
telephone: +44 208 290 0996
It is interesting, therefore, as well as somewhat reassuring, to learn that it has an enlightened and
email: sbirch@newtonmedia.co.uk somewhat flexible approach to protecting its IP around the world. It is also always pushing the
Sub-editor
boundaries forward. And where an industry leader like Microsoft goes, others will be sure to follow.
Susan Gault Read about the future of the IP industry right here, as a result.
Advertising managers
We also publish an insightful interview with the head of IP at Japanese company Fujitsu. The
Justin Lawson
importance of IP is fundamentally integrated into every element of its operations and recognised by
telephone: +44 208 460 8308
email: jlawson@newtonmedia.co.uk
every member of its staff. It does not rely on a central IP department removed from its day-to-day
operations; instead, every employee is trained and motivated to protect and make the most of its IP.
John Haley
telephone: +44 208 776 7273
Fujitsu is also happy sharing its expertise and allowing others to develop it where it is not central
email: jhaley@worldipreview.com
to its operations. This means that good ideas can flourish even if the corporate does not develop
matt Saunders
these itself. Such partnerships are healthy for both those involved in such collaborations and the
telephone: +44 1926 423 781
email: msaunders@worldipreview.com
IP industry as a whole.
Production and design
All this provides a useful insight into the thinking behind the IP strategies of some of the biggest and
Strano & pettigrew design Associates
most successful companies in the world.
www.stranoandpettigrew.com
©Newton Media Limited 2009 And all this is on top of the usual jurisdiction reports, news and legal reports documenting changes
All rights reserved. no part of this publication
in IP case law and legislation around the world. Whether you are curious about patents in Peru, the
may be reproduced, stored in a retrieval
TRIPS agreement in Brazil or trademarks in Malaysia, you have come to the right place.
system, or transmitted in any form or by any
means, electrical, mechanical, photocopying,
Wyn Jenkins
recording or otherwise without the prior written
permission of the publisher.
Editor
the views expressed in World Intellectual
Property Review are not necessarily those
shared by the publisher, newton media
Limited. Wishing to reflect the true nature of
edItOrIAL pAneL
the market, we have included articles from a
number of sources, and the views expressed
Jacqueline needle, partner, Beck Greener mark A. Steiner, partner,
are those of the individual contributors. no
Townsend and Townsend and Crew LLP
responsibility or liability is accepted by newton
Simon cohen, partner, intellectual property,
media Limited for any loss to any person,
Taylor Wessing Sergio Olivares, partner,
legal or physical, as a result of any statement, Olivares & Cía.
fact or figure contained in World Intellectual
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Property Review. Susan e. cullen, consulting practice
Yoshitaka Sonoda, partner,
this publication is not a substitute for advice
director, Thomson Reuters
Sonoda & Kobayashi
on a specific transaction.
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www.worldipreview.com World Intellectual property review September/October 2009 3
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