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Leads | 13
Plan ahead
Leadbay’s
Grant Stevens
explains why
you should
think about buying
different types of leads
arrange
for conversion over
different time periods
remortage
o you know where your
D
business is going to come from
next month? How about in
three months or six months’
time? Not many of us do, and if
we’re honest, how many of us
plan that far ahead? Since the
credit crunch struck, most advisers, and in fact
most people in the mortgage industry - with
the possible exception of the big banks - are
primarily concerned with what instant business
we can write to get us through the next month.
But if we could lift our heads up from the
day to day grind of this month’s money, how
much more easily could we sleep at night to
know that we had a pipeline of work set up for
the rest of the year?
Well it’s possible to do that easily and
effectively – by buying leads strategically.
Immediate customers
Buying leads can provide you with an instant
source of new business – when you want it, in
the postcode area you want it and for the
product type that you want. In most cases, you
even choose the price you want to pay. But
speaking to someone now doesn’t have to be
for immediate gain but can be part of a longer
term strategy depending on which leads you buy.
www.mortgageintroducer.com September 2009 Mortgage Introducer
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