Front Lines
technology news
CROMBIE CUTS THEFT BY 50% AND
IMPROVES STORE OPERATIONS
CROMBIE, a luxury British
clothing retailer renowned
for its heritage, authenticity
and quality has announced a
partnership with Checkpoint
Systems, to reduce shrinkage
and improve store
operations. Most famously
recognised as creator of the
world’s finest coats, Crombie
has installed Checkpoint’s
Style and Plaza EAS antennae
to reduce theft. The retailer
has also invested in the
CheckCount
TM
visitor
counting Service to improve
store operations and increase
the customer conversion rate
in six of its eight UK stores.
Crombie was experiencing
high shrinkage levels on
certain product lines, and
approached Checkpoint to
help address the problem.
The need was two-fold; a labels had to be compatible automatically collecting and performance and increasing
solution was required to with their systems for transferring store visitor sales.”
address shrinkage in stand- Crombie concession stores. information via a secure Neil Matthews, Vice
alone stores and concessions And so far it has proven to be server into a web-hosted site President, Northern, Central
whilst laying the foundations a prudent business decision. for reporting and evaluation. and Eastern Europe said:
for long-term plans to “The EAS system has been Having installed “Adding a prestigious brand
migrate to a combined RFID installed for a number of CheckCount
TM
and integrated like Crombie to our client
and source tagging months now and we have it with its stores’ portfolio was a great coup
programme. already seen a great transactional data, Crombie for us, and it’s satisfying to
Adrian Roe, IT Manager at improvement in our stock can now obtain detailed see that our systems are
Crombie explains: “We loss figures. One store in analyses on the performance already delivering results.
needed to address our particular, that at one stage of its outlets and create “Investing in our EAS
shrinkage problem as it was was recording the highest customised customer technology will certainly help
eating away at our bottom level of stock loss of them all, conversion rate reports. Crombie lower its shrinkage
line. Particularly in the has already achieved a 50 per Roe added: “The most levels and we will continue to
current economic climate, cent reduction in shrink. important reason for us work with them to ensure we
rather than cut our budget in “added Roe. choosing CheckCount
TM
was tackle the issue effectively. At
this area, we realised we had In addition to EAS the fact that it can be the same time, installing the
to invest in security to protect technology, Checkpoint is integrated with our EPOS CheckCount
TM
visitor
our margins from further also supplying Crombie with data to provide us with counting Service will not only
erosion. the very latest version (4.1) of details of customer deliver specific insight into
“Checkpoint Systems is a its CheckCount
TM
visitor conversion rates. We needed certain areas of interest but
market leader in this area counting Service. Previously, more of an insight into our will also help to improve
and has a very good global the retailer had little or no business performance and Crombie’s overall business
labelling network. Coupled visibility on the number of the reporting and analytical performance and increase
with the fact that it also visitors to its stores and capabilities CheckCount
TM
profitability.”
supplies one of the UK’s therefore no clear idea of offered met this requirement. Crombie is also working
leading department stores each outlet’s trading Having a greater insight into with Checkpoint to create
with its EAS technology, it performance in relation to visitor numbers is essential bespoke labels overprinted
made sense to enter into potential customers. for managing and improving with its logo for both men’s
discussions, given that our RF CheckCount
TM
operates by our overall business and women’s ranges. RF
12 • RETAIL FRAUD
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