RegionalandNationalCoverage
Siena College is making anameforitself withthenationalmedia. Spurredon
bythemen’sbasketballteam’ssecondstraightNCAATournament run,major
news outlets includingCBS,ESPN, USA Today,the New York Times,the New
York Post,the Boston Globe,Yahoo!,andnumerousradiostations havefallen
inlovewiththeCollege’s athleticsuccess.
Whenjunior guardRonaldMooredrainednotone, but two3-pointers,to
clinchadouble-overtimewinagainstOhioStateintheFirstRoundof theBig
Dance,the New York Times featuredMoorethefollowingday.Famedcolumnist
BobRyanchronicledtheSaints ina Sunday Boston Globe featurepriortothe
team’snear missagainst topoverall seed,Louisville.
At halftimeoftheonlySecondRoundgametotipatnoononSaturday,
March21,CBSbroadcastafour-and-a-half-minutefeatureonKenny
Hasbrouckandhisparents.AllofthenationalcoverageshowedSiena’s
athleticprowessaswellasthecharacterofitsstudent-athletes.
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Men’sbasketball appearedin19televisedgames(2CBS,4ESPN2,
4ESPNU, 5TimeWarner,3MSG,1WCTR)thispast season, the
mosteverforaSienateam.Additionally, threeother teams played
televisedgames.Volleyball appearedtwiceonTimeWarnerandonce
onESPNU(MAACChampionship).Women’sbasketballplayedthree
timesonTimeWarnerandonceonESPNU.Men’slacrosseopened
andendeditsseasonwithESPNUgames andwastelevisedonceon
TimeWarner(MAACChampionship) andCox Sports.
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Not justcurrentstudent-athletes arecreatingabuzzforSiena.
BaseballalumJohnLannan(2003-05)is theacefortheWashingtonNationals,
andhada7-7recordanda3.38ERAthroughhisfirst20startsin2009.On
June17,hereturnedhometobeattheNewYork Yankees, allowing justfour
hits andtworunsin81/3innings. YESbroadcastersMichaelKayandJohn
Flahertyspokehighlyoftheyoungsouthpawandhisalmamater’sathleticsuc-
cess.OnJuly21,hethrewhisfirstbig-leagueshutout againsttheMets.
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SienaSaints.comrecorded810,399hits during themonthof March,a40%
increasefromlastyear’swebsitetraffic.Intotal, therewereover 3.6million
visits toSienaSaints.comfromJulyof2008throughJuneof 2009.
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Siena’senhancedwebstreamingplatform,SienaAllAccess.com,generated
$7,795ofrevenuethrough552subscriptions.Notincludedinthosesaleswere
the325usersthatlistenedforfreetothemen’s lacrosseNCAATournament
gameatSyracuse.
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Sienaathleticshad270stories publishedintheAlbany Times Union from
SeptemberthroughMay.Thatincluded36features,nineSundayfeatures,and
10off-the-sports-pagestories.
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