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| HOTEL NEWS |
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agent Mundy Cruising.
That’s another strong
At ease in Amsterdam Stopovers in Palma
reason, in her mind, for
Pre or post cruise stays in Amsterdam are made all Cruisegoers with eight to 12 hours to spare on shore
hotels to be more proactive.
the more attractive with a brand new Amsterdam in Palma have various treats in store with the
“Some hotel general
Cruise package from the four-star, Swiss-owned luxurious 133-room St Regis Hotel in Palma, part of
managers are hugely
Moevenpick Hotel Amsterdam. It couldn’t be closer Starwood Hotels & Resorts.
proactive and present a huge
as it’s adjacent to the City Centre Passenger Cruise The five-star, butler-service St Regis Mardavall
number of ideas and others
Terminal and also walking distance to the city centre Mallorca Resort appeals to high-end cruisegoers with
say, ‘Here’s the rate’ and are
to access Amsterdam’s famous museums and shops. its gourmet restaurants, luxurious spa, golf courses
really missing a trick. With
Aside from the convenient location, the 408-room and balconies bedrooms. It offers four different
the euro the way it is
hotel has a trendy bar, outdoor terrace, Silk Road packages on stopovers:
cruisegoers won’t stop over
restaurant and Lifestyle Studio spa, which offers • luxury limo private excursions in S-class Mercedes
in say, Rome so you need to
holistic treatments, cardio fitness equipment and or Rolls Royce with driver to places such as Deia,
think of something else.
sauna. Valdemossa, Cap Formentor, Arta, even downtown
Even high-spending
Valid until December 31 2009, the three-day, two- Palma furnished with a shopping map showing
clientele are looking for
night package costs Euro220 per person, based on unusual retailers worth visiting. Euros98 per
value for money.“
double occupancy. Single supplement is Euro 120, hour/352 for four hours.
Lonsdale also warns that
additional night Euro 75pppn, and upgrade to • A round of golf – 18 or nine holes – at one of the
it’s wrong for the luxury
Executive Floor Euro25pppn. hotel’s three courses, or lessons, including green
hotels to target the plentiful
The package comprises: fees, rental equipment and/or the 10-minute
four-star cruise market.” A
• Two nights deluxe accommodation overlooking transfer from the port. Euros 160 per person.
P&O ex-Southampton cruise
Amsterdam City and Harbour • Lunch at the terrace of the resort.
won’t attract the sort of
• Welcome fruits in the room Euros 45 per person.
cruisegoer that is pertinent
• Extensive buffet breakfast • Day at Arabella Spa including lunch.
to the Four Seasons in
• Two cocktails or bar beverages Euros 125 per person
Hampshire.”
• Four-course welcome dinner with pairing wine For pre and post stays, the resort offers
What should hotels be
at Silk Road overnight stays.
offering? “A room upgrade is
• Complimentary one-hour canal boat tour www.starwoodhotels.com/mallorca
highly motivating for a high-
through Amsterdam
spending customer so offer a
• Free use of health club, sauna and fitness
suite for the price of a
• Free wireless internet Westin Valencia needs you!
deluxe room,” suggests
• Shuttle service to Central Station MSC Cruises, Pullman, Quail and Costa Cruises start
Lonsdale.” It’s really
www.hotel.amsterdam@moevenpick.com and end their cruises in the Spanish port of Valencia
aspirational.”
and one hotel 4km from the port – the Westin
Le Meridien Barcelona
Valencia – is keen as mustard to attract pre
has been targeting the cruise
and post stays.
market for over 12 years and
“We want to attract the cruise lines and be in
it accounts for 30% of its
their 2010 programme,” declares Anika Wellen, Sales
annual business. The hotel
Executive of the 135-room luxury hotel.
often includes a welcome
The hotel has created an all-inclusive package
reception or private dining
comprising room, breakfast, lunch and entrance to a
to the basic B&B rate it
museum. Price on request.
contracts with local agent
www.starwoodhotels.com/westin_valencia
Hotel Beds and its cruise
division Inter Cruises. The supplier status with all the claims. He has one key market, but just as many
rate is always packaged with cruise lines. account director – Won Soh who are just starting out.
transfers to and from the IHG’s InterContinental - based in LA and Even in a recession it’s not
port. It has preferred brand is the main attraction, responsible for the US and just about the price but
supplier status with generating US$15m worth Canada primarily, and says something different that will
Princess, Royal Caribbean, of business last year with the it’s not a complex sell. ”We grab attention and convert
Oceania and Regent legacy cruise lines. “We’ve get good relationships with to a booking.
Seven Seas. targeted US$11m this year the cruise lines who put Moreover, success in this
The American and as it’s a softer market. If it together the land excursions sector is about proactivity
Canadian cruise market out floats we’re after it; although and offer attractive rates with the travel trade. “I’d
of ports such as Miami, many times it’s just one based on volumes and day of like to see hotels open a two-
Cancun and Vancouver, is a night before the cruise,” says the week. Many are weekend way programme of
much more mature market. Mike Fegley, VP Global Sales stays and our hotels need communication,” says
Here, hotel chains such as for the Americas for IHG. occupancy then.” Mundy’s Lonsdale, “so
IHG have enjoyed many “I don’t think there’s Clearly there are many we can specifically talk to
years of success selling into another hotel company out hotels out there who are very them and give them
this sector and has preferred there with this focus,” he switched on to the cruise more business.”
| ITINERARY PLANNING | SHORE PROGRAMMES | PASSENGER HANDLING | SUMMER 2009 |
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