14 IN:14 IN 09/07/2009 09:12 Page 14
Industry News
Franken
Avery Lyrical over Industry
joins
Marketing Gong
forces
A
very Office Products scooped the prestigious Marketing Supplier Award at the Lyreco Supplier
Assessment Awards, recognising the manufacturer's outstanding contribution throughout 2008.
As one of Europe’s largest business-to-business industry distributors, Lyreco annually assesses its
Sales & Marketing Specialists to work
supplier community on their marketing performance. Avery came through to top the list, recognising
with Franken in the UK Market
its high quality back-end programme, the quality of both its products and marketing, and its general
A
s Franken, the planning and
relationship with customers.
presentation product specialist seeks
Presenting the awards, Tim Holmes, Marketing Director, and Richard Ford, Managing Director for
to broaden distribution and build on
Lyreco, stated: “Avery has consistently produced innovative marketing programmes to support their
their inclusion in the Spicer’s catalogue,
offering in the Lyreco catalogue. They have proved that, when it comes to marketing, innovation
they have recruited two industry experts
equals success and their achievements in 2008 should set the benchmark to which other suppliers
to assist them in the UK market.
should aspire to. Their support of both the Field & Corporate sales teams has led to a far greater
understanding of their products and increased revenue.”
Mark Williams, Business Unit Director for Avery, said: “We’re delighted to be recognised for our
efforts in this way. We really understand the value of close relationships and helping customers like
Lyreco. We also understand that good communication and exciting marketing tools play a big part in
helping consumers to understand the benefits of our innovative solutions.”
Clare Delahunty, Senior National Account Manager, collected the award on behalf of Avery.
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Avery
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www.avery.eu
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tel: 0800 587 0505
Independent review rates
Mike James previously
Sales Director for Esselte in
the UK
Muratec fax as ‘Good Value’
Mike James, previously Sales Director
for Esselte in the UK, is assisting Franken
with targeting dealer groups and leading
individual dealers to pull-through sales
from the Spicer’s stocks. He is utilising his
experience and contacts to arrange
appointments and follow-up actions with
potential customers for the Franken
range.
Martyn Billing of Calibre
Marketing
Meanwhile, Martyn Billing of Calibre
Marketing is assisting with promotional
and publicity activities to build
awareness of the Franken brand and
product range, particularly the unique
planning and presentation items
included in their portfolio. Martyn, who
used to sell the Franken products as part
M
uratec Europe (UK), manufacturer of multifunction office equipment and business solutions, has
received ‘Good Value’ status for the F305 fax multifunctional in the June 2009 What To Buy For
of the Nobo range, when he was
Business review of fax machines. What To Buy For Business is an extremely influential subscription only,
Marketing Manager there, is handling
monthly magazine published for over 20 years. It does not accept advertising so editorial opinions are
research, PR, advertising, sales promotion
acknowledged as completely impartial.
and research activities.
In its review of the Muratec F305 the What To Buy For Business report states: “A heavy-duty business
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fax with strong feature set, based on LED technology… If volume faxing is a prerequisite, this fax has a
Franken
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host of features for high volume users… Easy to use with a clear dashboard and option to add Internet
tel Manuel Franken: +49 2131 349832
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fax, useful for converting faxes direct to PDF for document management systems.”
tel Mike James: 07976 276422
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www.franken-gmbh.de
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Muratec Europe (UK)
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muratec-europe.co.uk
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tel: 0870 6086084
14 SOU JULY 2009 www.stationeryandofficeupdate.com
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