Euroslot-JUL-AUG09-PG06-11:Layout 1 02/07/2009 09:18 Page 11
www.euroslot-online.com INDUSTRY NEWS
Avalue extends Chinese
In Brief...
MDS deal opportunities
Astro Corp, a prominent video
slot and game developer, has
A
value Technology, a world leading
T
he 1st GTI Asia China Expo, organized by Game Time reported unprecedented levels of
BRIEF
manufacturer of embedded systems and International (GTI), will take place on the 1st floor of Hall 1, interest after exhibiting at the
industrial computers has recently extended its 2, 3 and 5 of Liuhua Exhibition Center, China Import and Export largest gaming showcase in Asia.
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distribution agreements with MDS Technology, a Fair, in Guangzhou, China on September 3 to 6. As opportunities in gaming
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large embedded solution company in Korea, in This is the ideal show for the game industry in China, and is shift increasingly West to East,
June. The new agreement covers broad of also a real export show that attracts operators and G2E Asia has become a popular
countries in Asia-Pacific and South Asia regions. manufacturers in China. Due to the rapid development of the event for manufacturers to
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“MDS Technology is a leading and professional Chinese economy and its increasing influence on the global showcase products designed
distributor at embedded application market in economy, the China market attracts a lot of operators’ specifically for the local markets
...
Asia. Avalue will strengthen software supports attention. as well as understanding how the
and provide overall customer services with the As one of the four “BRIC Nations,” China has great business industry is evolving on a global
cooperation with MDS. Moreover, through mutual opportunities, which a lot of international businesses have set scale.
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programs, we will share global channel structure their eyes on, particularly in the gaming business, with two Currently US combined gaming
of each other and elevate the sales volume in the beneficial new policies, “Electronic Arcade Management revenues are an estimated US$34
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future.” said Eric Lin, the Director Sales of Asia- Regulation” and “Electronic Arcade Special Zone.” Billion. However, according to the
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Pacific Region of Avalue. As a result, the need for amusement/ gaming machines has American Gaming Association,
“We are delighted about partner with Avalue, it increased dramatically. More and more manufacturers from Asia is predicted to overtake the
fits in with MDS’ strategy of vertical integration Taiwan, Japan, Korea and Hong Kong are setting up factories in US by 2012.
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market. The products of Avalue will fulfill our China, or cooperate with Chinese manufacturers in order to Astro Corp is a worldwide
supply chains and satisfy customer’s demands. expand the market. GTI Asia China Expo is the one and only distributor, however, a number of
...
And from now on, MDS can totally represent platform for those who want to enter the Chinese market and new games were launched at the
Avalue on its product portfolio.” commented be face to face to the Chinese buyers and players. event in Macau with the majority
Mandella Jeong, the Sales Director of Embedded For those who are interested contact: specifically targeted at emerging
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Business of MDS.
gametime@taiwanslot.com.tw. domestic markets.
With more than 70 video slots
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and video AWP games for both
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casino and amusement sectors,
Top Barcrest games now online
the graphic displays for which
Astro Corp is renowned acted as
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a crowd draw and business was
brisk.
...
W
agerWorks, the leading remote gaming software supplier, has announced the release of online ports of Astro CEO International Simon
Barcrest Group’s leading UK branded game titles. Herbert reported: “Although
Rainbow Riches®, Ca$hino and Elvis® Top 20 are among the UK’s best known land-based slot titles and Astro Corp’s reach and BRIEF
have significant presence through bingo halls, motorway service areas, Adult Gaming Centres and betting reputation is global, its home
shops. These games have recently been integrated onto the Orbis Openbet platform and are currently market here in Asia is incredibly
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accessible through the Sky Vegas gaming website -
skyvegas.com. important to us. Asia’s casinos
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All three games are 5-reel, 20 payline slots with detailed graphics, themed audio and innovative gameplay. enjoy combined annual earnings
Oliver Lofthouse, Director and General Manager at WagerWorks said, “WagerWorks games have become of over US$20 billion and,
synonymous with quality. By offering both new branded content and leveraging the best games from the significantly, the contribution
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land-based environments strengthens our position and credibility as a leading content supplier.” from slots and electronic gaming
is increasing. This, combined
...
with the prospect of additional
new markets in Taiwan,
Singapore and several other BRIEF
countries, represents a huge
opportunity for Astro Corp. Our
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philosophy has always been to
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develop specific products for
each market and our stand
showcases a number of new
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games developed specifically for ...
Macau.”
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IN
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JULY/AUGUST 2009
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