the interview
Digital print offers flexible
Digital Master
What future changes can you foresee in the
print industry that will have a direct effect
on publishers – beneficial or otherwise!
marketing solutions
There are a huge number of new innovations
that will change the way a publisher
communicates with the end user. Increasingly,
publishers are utilising digital media in
tandem with the printed item as a vehicle
to reaching a wider audience. Publishers will
also increasingly recognise the benefits of
creating a Personalised URL (PURL), backed
up with a personalised document.
As the demand increases for more highly-
targeted marketing mediums, I can see
marketing via text message, and the use of
online magazines, increasing. In line with this,
the smarter print companies will diversify
to keep up with the trends, and will add
complete media solutions to their offerings.
Watch this space, too, for the further
evolution of electronic paper. Again, if the
pitfalls can be overcome, I think this will have
a big impact on the industry in the future.
Will Inshaw, Digital
Describe a typical working day (if you What sets Headley Brothers apart from
have one!). other printers?
Manager at Headley
A typical day in Digital is very fast-paced. I The thing that sets Headleys apart is that
Brothers, explains why he
normally start work at 8.30am with a cup we offer an ‘all-in-one’ solution. We have
of coffee and chat with the team about the design, litho and digital print services, finishing,
thrives on being at the
production situation. I make adjustments fulfillment and mailing services all under one
cutting edge of printing
from the night before to check all the work roof, which effectively makes us a one-stop
is going out on time, and then address shop for our customers.
technology, and talks of
any pressing matters. I then spend a lot of
We also offer the creation of online
his dreams of flying high.
time talking to customers about ideas and
magazines, so not only are we putting ink on
production issues they may have and advising
paper but we are thinking outside the box
on design for digital print making sure that
in terms of being able to cater for what our
What is your job title at Headley
the result they want is going to be achieved.
customers need and respond to changing
Brothers and describe your main areas
trends. We listen to our customers and
What is the best thing about your job and
of responsibility.
make sure their needs are met with any
the worst!
My job title is Digital Manager and I am
investments that we make.
The best thing about my job is being able
responsible for looking after the digital side
to work within such a tight-knit and highly If you didn’t work in the print industry
of the business. This includes managing staff,
skilled team. In addition, the high level of what would you like to do?
looking after production matters, selling
customer interaction that my job involves I would love to have been an RAF pilot. I
digital services to customers and negotiating
is always rewarding. The worst thing is the think the desire stemmed from my favourite
with suppliers.
ever-changing economic climate, which childhood film, Top Gun!
When did you join Headleys and how
keeps us on our toes.
When you are not at work, what are
has your career progressed?
What are the biggest changes in the your favourite pastimes?
I started at Headleys in 1999, aged just 19,
printing industry you have experienced I enjoy spending time with my 2-year-old
working in the mailing room. I hoped that this
during your career? daughter and my wife, going out for walks
would provide me with a ‘foot in the door’,
The biggest changes I have seen in the with our two Labradors, George and Alfie. I
and fortunately it worked out that way.
industry over the years is the progression also enjoy playing football for my Sunday side,
Within three months I successfully applied of the digital age from film to PDF supplied Aldington FC, which keeps me fit!
for a job in the I.T. department, and within artwork, and the evolution of digital colour
Do you have one ambition and do you
two years was offered the role of Assistant presses allowing ‘just-in-time’ print. Hand-held
think you will realise it?
Production Manager. Then in 2004, having reading devices and online media are relative
I would like to be a professional footballer
worked in the production department for newcomers that look set to change the face
playing for my beloved Manchester United
three years, I was asked to head-up a new of print and publishing even more. I think the
– I can only dream!
company, Headley Brothers Digital, which world of print is going to be very different in
I have managed ever since. 5 to 10 years time!
headsup 9
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