design
RGB versus CMYK
Maintaining an RGB colour space for
images ensures optimal colour reproduction High-quality
and greater flexibility, due to the large
colour gamut that RGB images have in
design will
comparison to the CMYK images favoured
in offset printing.
ensure the
best results
Spot colours
A digital press, unlike a litho press, cannot
As well as a printer’s expertise,
apply spot colours; therefore pantone
good design is key to achieving the
inks cannot be used. However, a good highest quality printed material. It is
representation of the required colour
crucial that a designer understands
can be achieved through the four-
exactly what is required to attain
colour process. As previously mentioned,
the ultimate in print quality,
proofing on a digital press gives an actual
especially when each client’s job
Resolutions
representation of the final printed product
is a valued source of information
It is recommended that different resolution
and is very cost-effective. Therefore, a
settings are used for text and images. Scans
and portrayal of their brand to
designer can review proofs and adjust the
should be produced at 600 to 1,200 dots
artwork as desired in order to achieve an
potential customers.
per inch (dpi) at reproduction size for text
optimal colour result.
and line art, and at 300dpi for continuous
Headley Brothers offers a cost-
tone images. Tap into your printer’s knowledge
effective and high-quality design
Your printer has a team of resident experts
service, with full understanding
Optimising large areas of flat tints
who operate their digital press everyday
of design requirements for the
Digital presses are excellent at reproducing
and fully understand its capabilities. Seek optimum printed result.
colour, but perform less well when
your printer’s advice on any matters of
reproducing large areas of certain colours
concern or any questions that you might For more information on these
evenly, particularly mid-tone tints and long
have – your printer’s experience could
services, please contact the
blends. At the design stage, the selection of
make all the difference to the end result.
Headley Brothers sales team:
lighter or darker percentages can be used
01233 623131,
to ensure optimum colour reproduction. For further information or advice on the
sales@headley.co.uk.
Alternatively, the use of imaging software digital print services offered by Headley
such as Adobe Photoshop to add ‘noise’, Brothers, please contact Will Inshaw,
texture, or to create a tight pattern, will Digital Manager: 01233 623131,
ensure good printed results. will.inshaw@headley.co.uk.
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