BUSINESS INTERVIEW
activities. Indeed, what are the component unlikely to want to do things according to
parts of any enterprising strategy? It seems
What exactly is
someone else’s map; they will want to do it
to me there has to be a precise and complete
an entrepreneur
their way. NLP offers a process to de-clutter
process transporting the momentum of an idea the mind and exorcise would-be saboteurs.
through to some form of valuable transaction. anyway? What must We can liberate choices and decide which of
Perhaps it’s not all about making money. those (thought) bubbles to pay attention to
Many millionaires have declared it was the
a person have done,
and which ones to ignore. NLP can enhance
making of their first million that was actually
achieved or earned
and develop versatility, drive, flexibility,
the greatest thrill of all, perhaps suggesting it is tenacity, curiosity as entrepreneurial ways
the making of money, the process, the thrill of
to be given this title?
of thinking.
the chase that brings the true reward. Remember Apollo 11. It was no miracle
When Sahar and Bobby Hashemi set seems very much a part of the spirit. that we went to the moon. Somebody just
out to raise money for their first branch of I remember one very successful entrepreneur decided we should go and making this
Coffee Republic, they faced closed door hosting a lavish party a couple of decades decision created a context for information to
after closed door. In light of this experience, ago and announcing to the group that he be gathered, understood and applied. NASA
Sahar’s subsequent mantra to all would-be and his family would either be millionaires or then had to distinguish between specific
business start-ups is ‘never give up’. She and paupers the very next day - it was a thrilling thinking and the general interest.
Bobby finally got their funding from a kindly night of ‘what the hell!’ Perhaps this mindset “We are what we think. All that we are,
bank manager at 4pm one Friday afternoon, knows intuitively, that it has the capacity to arises from our thoughts. With our thoughts,
for whatever reason. He was their 30th bounce back with an innate desire to win. Do we make the world.” Buddha
appointment. entrepreneurial types literally view failure as I’m an award-winning entrepreneur onto
Sahar Hashemi is a model entrepreneur. She valuable feedback? Because as we all know, my fifth business and I’m a Leisure Enterprise
spotted an opportunity, asked herself ‘how’ and feedback is the breakfast of champions. graduate. Did the latter create the former?
made it happen. Interestingly, she laments the So is it possible to possess entrepreneurial No, I don’t think so, and I’ve been single
moment her brand became too big - she lost spirit and not take risks? Well I believe so and minded since I was a child and enterprising
control of her baby. However, recognising the many organisations recognise and reward since I made my first Sindy doll costume. My
business opportunities, she later sold the brand ‘intrepreneurial’ thinking. However, I am own motivational strategy balances a drive
and left the business. It seems that for her at pretty sure that most entrepreneurs are poor away from feeling shackled and total focus on
least, the process was complete. team players. a vision. For me, it’s the process that matters
I often wonder about the NLP concepts Can NLP help to develop far and above any outcome. The deal is
of association and dissociation among entrepreneurialism? Yes, undoubtedly. The always 100% or nothing.
entrepreneurs. Is it that entrepreneurial first step is to tune up the modal operators Entrepreneurial spirit might be described
thinking is about being fully associated and of possibility and then embrace behavioural as dynamic; breathing life into all component
making decisions based much more on instinct flexibility. parts of a defined whole whilst simultaneously
than fact? It may appear irrational and pig- My belief and experience is that we exploring future possibilities, which bizarrely,
headed for an entrepreneur to risk losing can teach and encourage entrepreneurial sounds rather like the principles of NLP
everything based on intuition, and yet that behaviours. However, innate entrepreneurs are change-work!
EXPERTISE
Award winning entrepreneur Kay Cooke is a
business consultant, mind coach, industry and
NLP trainer, specialist in: Marketing, Retail,
Customer Service, HR, Training, Coaching,
Neuro Linguistic Programming (NLP), NLP
in Business, NLP in Education, Hypnosis,
Negotiation, Mediation, Copywriting, Speaking,
Entrepreneurial Thinking, and Accelerated
Learning Principles. She is a partner in The
Managing Excellence (ME) Group alongside
former Nissan executive David Cooke. They
have offices in Northumberland and London.
David works internationally as a consultant to
the automotive and manufacturing industries.
He specialises in Lean processes and interim
management and is a NLP Master Practitioner.
To find out more, see www.the-me-group.com
email info@the-me-group.com or tel
05602 728 815
rapport - Summer 2009
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