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Housing market
A mood
of modest
optimism
Savills is seeing early signs of a recovery of the market in
the prime areas of central London and the countryside.
Graham Norwood discovers more encouraging trends
ummer is in the air – and so is change. time by a further year – the first areas will not
S
Savills has won a reputation in the see price growth until 2010 but most must wait
past two years for ‘telling it as it is’ on until at least 2011.
the housing market, even when the Yet there are signs that the market is now
truth is painful. So, for Yolande entering the first of four stages of recovery (see
Barnes, of the company’s residential panel, page 9). The prime markets in central
research team, to talk of ‘a mood of modest London and the countryside are already seeing
optimism’ is indeed good news. price falls becoming less severe. In particular,
“Our agents are currently reporting that the business in the capital has been boosted by
number of buyer inquiries is significantly up and buyers able to take advantage of reduced prices
transforming into transactions. It may be that as well as the enticing exchange rates.
the adjustment of house prices has shortened “Investment funds are also starting to be
the period of falls being experienced. This attracted, recognising the historic medium-
suggests that the bottom of the market – in the term to long-term out-performance by prime
prime sector – is in sight,” she says. central London property over other markets
Barnes stresses that this is not a cause for and asset classes,” explains Lucian Cook, of
complacency. Savills’ forecast of price falls of 25 Savills Research.
per cent from the 2007 peak remains in place, One reason for funds’ involvement now, and
and the UK economy has stretched its recovery a possible incentive for other investors in the
savills ultimate property collection 7
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