Projects
Compact
quality HDV + AVCHD
Make HDV work for your production by taking advantage of its light
weight, ability to cope in low light and affordability
W
idely used for corporate films, ob docs
and in situations where a light, and covert
camera is crucial, HDV is an evolving
format. The affordability, compact size and low
light capabilities of the HVR-Z7E meant it
perfectly suited the job of shooting Brandcast’s
corporate film about mining, whereas ST16’s road
safety viral Speed Dating needed a model that was not
too heavy such as the HVR-A1E to film inside a
car. Sony’s new point of view camera, the HXR-
MC1P, enabled New Earth Films to capture a
variety of unique perspectives onto AVCHD when
filming a documentary film about a 1,600km bike
ride along the Baja California peninsular in Mexico.
Tapeless shooting is now a possibility too when
using certain cameras from the HDV range such as
the HVR-S270E, HVR-Z7E and HVR-Z5E,
SAFETY FIRST which can record to tape or CompactFlash using
Corporate producer ST16 used the HVR-A1E to shoot a the HVR-MRC1K CompactFlash recorder.
road safety viral and graded it to look like Handycam footage
When corporate producer ST16 was
approached by Anderson PR to produce a road safety risqué if they keep watching,” says producer Jeremy
viral to communicate the dangers of distractions whilst Stinton. “The concept was simple. Make it sexy. Make it
driving to young drivers, it became apparent they would look like a ‘home video’ shot on a camcorder or mobile
need a portable model for the project, which was to phone and hit home with the message.”
be filmed inside a car. Having hired a race track and set up a complex car
In order to decide on the premise of the viral focus stunt with a large portion of the budget, the camera had
groups were conducted. These found that general to be good value. Shot while in motion, from the
mayhem in the car and friends messing around in the passenger seat, the camera also had to be small,
back seat and shouting between cars were key areas capable of camcorder-like rapid and shaky movement
of distraction. As a result of this research one of the four and able to capture actors’ faces inside and outside the
films launched online, Speed Dating, aimed to prevent car without over or under exposure. Stinton found the
young drivers shouting between cars whilst in motion. A1E he bought from Proactive combined the flexibility
Speed Dating opens with a group of male teenagers of a hand-held camera with the high quality specification
in a car hollering across to a car of females whilst driving demands of a professional project: “At the same time
on a two lane motorway. “The girls then lean out of the as being lightweight we needed high res images and
window towards the other car of lads and the viewer is plenty of colour information to provide maximum
led to believe they will catch a glimpse of something flexibility in post and grading.”
Spring 2009 theproducer 27
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