Projects
TURNING JAPANESE
The top of the range F35 camera captured the vibrant and
striking images in BBC Four’s Hidden Japan season promo
BBC Four’s Hidden Japan season
endeavoured to show the unseen and less familiar working to a tight schedule. It was not possible to shoot
elements of Japan so Red Bee Media created a on 35mm film as the rushes were needed immediately
completely branded package that included idents, after the shoot. “The Sony F35 was therefore an ideal
menus and 10 short form content films, which ran on choice as it has an excellent dynamic range and delivers
air and online. The company used some of the most a 4:4:4, 10 bit image onto the Sony SR tape format,
unusual Japanese phrases and transformed their visual even at 50 fps,” says Green. This was also the preferred
translations to create striking launch films. route for Envy, the post house on the project, as it was
“In order to create a sense of event for the season, able to take the tape rushes immediately into the Flame,
we also created three idents to replace the normal BBC making the post production process seamless.
Four idents,” says Red Bee Media creative head, Olly A further feature of the F35 Green found beneficial
Harnett. “A striking colour palette ensured the event had was the Super-35 sized chip, which enabled him to
presence on air and a speech bubble graphic device tied create a shallow depth of field using 35mm lenses. “On
in with the concept of language and meaning.” top of this shooting directly to the SR tape format
DoP Tim Green chose to use the F35 camera, avoided slow processing times, which would have been
supplied by Take 2 Films, after initial conversations costly and time consuming. Matt McDermott, the
about budget and immediacy. Red Bee Media producer director, had asked for some shots to be in slow motion
Joanna Yeldham had already explained they were up to 50 fps, which is no problem for the F35 at full res.”
Spring 2009 theproducer 19
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