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Welcome to the all new
NEW PRODUCTS
The Producer magazine Real show stoppers
Within the pages of With an expanding XDCAM HD range, new HDCAM SR camera
the new look The and additional models in its studio camera, monitor and
Producer you’ll find switcher families, Sony had plenty to show at this year’s NAB.
all the latest Sony Whether it was a covert camera or a high-end model, Sony’s line
HD news, the best up at the show offered products to suit all users
new productions
using Sony cameras and a series of opinion pieces
from the broadcast industry’s leading journalists.
The first of our ‘In My View’ opinion pieces
is on page seven, where David Wood tackles the
thorny issue of how the financial woes of major
broadcasters, including ITV and C4, may impact
producers in the short and long term. Next up,
on page nine, is Televisualeditor Tim Dams, who
runs through the highlights of his trip to MipTV.
In the final opinion piece, on page 15, Andy Stout
reveals the thoughts of the first batch of users of
Sony’s new high-end F35 CineAlta digital
cinematography camera.
There are dozens of attention-grabbing
productions, each using Sony HD cameras,
showcased throughout the pages of The Producer.
In ‘The Producer gallery’ (p.10-12) are an
assortment of striking looking ads, film and TV
productions. These are followed by nine in-depth
production stories, beginning on page17 and
running through to page 29. Each of these details Offering a choice of cameras and Building upon the success of its
the reasons behind why the camera and acquisition kit for every type of production and HDW-F900R 24P-capable
format was chosen, and how the selected model budget is essential. This is why at CineAlta model, Sony also
was utilised to benefit the production. The featured NAB this year Sony unveiled further launched the SRW-9000 HDCAM
projects are all based on interviews with producers exciting new products from its SR camera at the show. While
and DoPs and each of the nine projects is professional range of cameras. offering many features of the
categorised by the camera format used. First of the announcements was HDW-F900R, the new camera also
Adrian Pennington wraps up the first issue of the addition of the PDW-F800 offers increases mobility and
the The Producer with a four-page feature on the CineAlta camera (pictured) and versatility due to its one-piece body.
cameras that are currently top of the pile for PDW-F1600 recording deck to the Sony is pitching it as an ideal B-
dramas (‘The drama of high definition’, p. 30-33). expanding XDCAM range. Sony camera to the F23.
He talks to a wide variety of DoPs and producers has responded to customer feedback A new line of HD studio
to find out the pros and cons of using HD for and requests by adding features such cameras was unveiled too. The
drama, rather than 16mm film. as 2/3 inch CCDs, 50Mbps HSC-300 and HXC-100 cameras
I hope you enjoy the new look The Producer. recording as well as filmic 24p and are based on the existing HDC
If you’d like one of your projects to be considered variable frame rate recording, which series studio cameras. Also new to
for the production stories or gallery section of the opens up slow and quick motion the studio product range is the
next issue (out in Summer), please email deputy capabilities to users. It also features a MVS-6000 production switcher.
editor Zoe Mutter at
zoe@televisual.com. To 4.3-inch colour LCD display and Sony showcased its entire range
ensure you receive your own copy of The Producer built in speakers. “2008 was the most of HD technologies at NAB. Other
in the future please spare a few minutes to register successful year for the XDCAM products featured included the new
online at
http://www.sonybiz.net/theproducer. format, with 47,000 sales worldwide PDW-HR1 HD field recorder and
Jake Bickerton to date of XDCAM Professional nine new monitors, which make up
Disc products. The PDW-F800 is an just some of Sony’s 3G-ready
the editor
expansion of the XDCAM HD422 products. For more information on
family,” says Phil Myers, XDCAM products launched at NAB visit
HD product manager.
www.sonybiz.net/NAB
4 theproducer Spring 2009
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