EDITORIAL VIEW
Editor: Geraldine Faulkner
Sub-editor: Tom Freyberg
Editorial contributors: Ruari McCallion and
How sweet the sound
David Burrows
Ad manager: Laura Robinson
Circulation director: Sally Boettcher
of common sense
Production director: Richard Hamshere
Design: Emma Squire
Publishing director: Fiona Richards
EDITORIAL BOARD
I
t is not uncommon for me to yell at the radio, whether in irritation at Radio 4’s
James Naughtie’s annoying interviewing techniques, or at the pope for making asinine
Richard Bahu
comments about how condoms are encouraging the AiDs epidemic in Africa.
However, for a pleasant change, i shouted in approval at the common sense expressed
Commercial manager, Chemistry Innovation
Knowledge Transfer Network.
recently by the government’s chief scientist, Professor John Beddington.
Mark Barthel
this excellent individual pointed out that growing populations, falling energy sources
Special advisor, retail and innovation initiatives,
and food shortages are the major threats facing the whole world; not issues (and these
WRAP.
are my words) like single use plastic bags, the excess cardboard packaging on smartie
Phillip Cozens
Easter Eggs and Fred Blogg’s skoda Fabia as he splutters to work in Milton Keynes.
Head of technology development, Progressive
Not everyone will agree with Beddington’s views, although i doubt that anyone
Energy.
would argue with him when he says that climate change will exacerbate matters in
Bill Duncan
unpredictable ways. But i do feel it is about time that there is less governmental hand-
Managing director, ASSURRE.
wringing and more down-to-earth means of resolving the impending crisis because
Jim Haywood
a crisis is on its way - let’s make no bones about it. The profligate way in which the
Director, Business in the Environment.
western world has been living over the last few decades is not going to sustain itself for
Joanna Lee
much longer.
Director of communications,
Beddington warns that by 2030 the global population is expected to top 8.3 billion
The Carbon Disclosure Project. and the demand for food and energy will increase by 50%.
Dr Stuart McLanaghan therefore it is going to be increasingly urgent to husband our increasingly scarce
Director, Eden 21. resources, like water. so for starters, turn to page 32 for details of rainwater harvesting
Euan Murray systems. Why on earth the UK uses potable water to flush toilets and water gardens
Strategy manager,The Carbon Trust. makes no sense whatsoever; all the more reason for us all to use rainwater instead.
Paul Nieuwenhuis, With the increase in population, there will be a greater demand for fuel and if the UK
Assistant director, Centre of Automotive is anything to go by, sufficient renewable energy sources are not going to be in place
Industry Research, Cardiff University.
by 2030 to cope with people’s needs. so why don’t we burn our rubbish to produce
Daianna Rincones
electricity and heat? there is not going to be a shortage of waste materials, is there,
Business support and development manager,
particularly if there are more people to produce it? On page 24, some of the myths over
Business in the Environment.
incineration are debunked.
Produced by
Out of the three Rs (reduce, reuse and recycle) it is the first of the three that I feel
Pensord Press Ltd, Pontllanfraith,
Blackwood, Gwent NP12 2YA. is sadly neglected. instead of obsessing over recycling, everyone would do better to
Published by A&D Media Ltd, Jesses Farm,
revert back to the values of the 1950s where thrift was the order of the day. Basically, if
Snow Hill, Dinton, Wilts SP3 5HN
everyone wanted to reduce rather than recycle, individuals like a gaffe-prone pope would
Editorial 01722 717026
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hand out condoms to the people in Africa, rather then criticise them for using them.
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Website: www.sustainable-solutions.co.uk
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without prior written permission.
Geraldine Faulkner, editor (Email: geraldine@markallengroup.co.uk)
Features in May issue
n Energy management
n Green technology
n Managing environmental risk
n Eco travel
n Biofuels
n Achieving recycling targets
n Corporate reporting.
 SUSTAINABLE SoLUTIoNS April 2009
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