Bentley Takes New Direction in
Business Analytics
—Enhancing employability by preparing for Base
SAS programmer certification and developing pro-
ficiency in other leading statistical packages, such as
SPSS, throughout the program
—Enhancing knowledge of data management
and SQL and learning how to develop a
data warehouse
—Understanding how information technology
drives global strategy and business processes
For more information about this and
other Bentley programs, visit
www.bentley.edu/
mathematics or contact Dominique Haughton at
dhaughton@
bentley.edu. ■
T
he Department of Mathematical Sciences
at Bentley University in Waltham,
Ethics Violation
Massachusetts, has taken their MBA pro-
gram in a new direction. The university is offering
Claimed by
dual concentration in business analytics and IT to
prepare professionals for a wide range of careers in
analytics. Employers concur in their belief that a
AAPOR
strong knowledge of general business areas coupled
with strong exposure to analytic techniques and
database management tools are key to success in
The American Association for Public Opinion
rewarding analytics careers. Typical employers
Research (AAPOR) announced on February 4 that
include financial institutions such as Bank of
its eight-month investigation found that Gilbert
America, health-care organizations, database mar-
Burnham violated the association’s code of profes-
keting and market research firms such as Epsilon
sional ethics and practices. AAPOR found that
and Genalytics, consulting firms, and retailers. Burnham, a faculty member at the Johns Hopkins
Bloomberg School of Public Health, repeatedly
Emphasis is on the following:
refused to make public essential facts about his
—Gaining hands-on expertise in applied research on civilian deaths in Iraq. According to
analytic techniques such as linear and logistic the AAPOR statement, the inquiry “focused on
regression, decision trees, cluster analysis, and
Burnham’s publication of results from a survey
factor analysis
reported in the October 2006 issue of the journal
The Lancet. When asked to provide several basic
—Getting hands-on experience in cutting-edge data
facts about this research, Burnham refused.” The
mining methods such as web analytics, genetic algo-
AAPOR statement can be read at
www.aapor.org/
rithms, and text mining
aaporfindsgilbertburnhaminviolationofethicscode. ■
MARCH 2009 AMSTAT NEWS 19
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