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Park News
www.parkworld-online.com
Disney streamlines
Vitala signs deal in Vietnam
Parks & Resorts
The Hanh Liem Group in
Vietnam has signed a
memorandum of
New roles created, others
understanding with the Vitala
Group to carry out and
eliminated
approve eight separate project
feasibility studies and finance
Walt Disney has announced that it wants to deliver a “one-Disney” experience at its
those that are then approved.
parks and resorts by simplifying its operating structure. “These changes are essential
Most projects are situated
to maintaining our leadership position in family tourism and reflect today’s
within the Ho Chi Minh City
economic realities,” highlights Jay Rasulo, chairman of Walt Disney Parks and
district and cover various mixed
Resorts.
use apartments/offices/leisure
Wolf Vierich, chairman of the Vitala Group
Earlier this year the company invited a number of its executives in the US to take
service buildings, a hotel and
(left), shakes on the deal with Hanh Liem
early retirement and said it would make lay-offs compulsory if enough names did
themed entertainment project,
Group chairman Nguyen Van Liem
not come forward.
plus a resort project to be located in the Khanh Haa Province. Also being
According to Rasulo, the changes continue a reorganisation begun four years
considered is a marina and freight container port in Ho Chi Minh City Harbour.
ago and are already reaping rewards for Disney guests: “In 2005, we transformed
The Hanh Liem Group will provide all the suitable sites and facilitate
our organisation to match consumers’ expectations: ‘one-Disney,’ regardless of how
government permits and licences, while the Vitala Group will deal with all
or where they experience our products. We’ve already seen innumerable benefits.
project architectural designs, provision of feasibility research studies, finance
Prime examples of our successes are the establishment of many maintenance and
evaluation and placement of individual project funds. Initially the Vietnamese
safety practices, holiday castle lighting that began in Paris and expanded into our
contract party will be Thanh Nien Joint Stock Corporation in Ho Chi Minh City.
other theme parks, the speed with which we integrated the High School Musical
The deal follows a recent announcement by the deputy head of the Vietnam
shows into our parks around the world, and the simultaneous openings of Toy Story
National Administration for Tourism, who hopes to attract new visitors from
Mania at Disney’s Hollywood Studios and Disney’s California Adventure."
Western Europe, China, Singapore and Malaysia. Vietnamese Airlines has
A new global business development team led by executive vice-president Nick
pledged to discount airfares for tourists from those markets.
Franklin will combine the existing development functions of business and real estate
development. The team will be responsible for driving growth by working with
existing businesses on their development strategies, while also exploring new
business opportunities around the globe.
Walt Disney Imagineering under the leadership of Bruce Vaughn, chief creative
‘Celebration Vacations’
executive, and Craig Russell, chief design and project delivery executive, will be
Disney spots new guest trend
reorganised into a single practice, merging resort development with attractions and
entertainment development worldwide. Al Weiss, president of worldwide operations, Responding to new research that shows that families are planning trips with
will lead the work of merging the operating infrastructure at Walt Disney World in loved ones around life milestones, both Disney’s US resorts are inviting guests
Florida and the Disneyland Resort in California to create a single domestic to celebrate these special moments with family and friends at their parks. This
organisation and “back-of-house” operation. In the coming weeks, other functions new trend is dubbed “celebration vacations.”
will be reviewed. For the first time, guests can receive free admission to one of the Walt
In a memo Rasulo acknowledged the challenges inherent: Disney World or Disneyland theme parks in Florida/California. And of course
“Organisation changes require difficult decisions, including the Disney hopes you’ll bring a few friends with you. All it takes is a valid ID
elimination of some roles. These decisions were not made lightly including proof of birth. Guests who already hold a multi-day ticket or an
and we know this will be a challenging transition. The people annual pass can choose an alternate birthday treat instead.
affected are our friends and colleagues, and they have made Also new at the park for 2009 will be high-energy in-park parties, new web
valuable contributions.” planning tools to make it easier for guests to customise their celebration,
Jay Rasulo, chairman of Walt Disney Parks and Resorts
custom cakes, floral arrangements and specialised dining options.
POWERFUL PERFORMANCE!
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12 MARCH 2009
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