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f inishing
Finishing
touches
In an increasingly competitive market, adding a visually compelling finish to a piece of printed
literature can make all the difference. To showcase what can be achieved by employing these
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different embellishments, this issue of HeadsUp comes with a handy guide, illustrating six
specialist finishing techniques.
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Through the application of a striking finishing technique, publishers can add value to a magazine
and appeal to the senses of consumers. Similarly, any company can add an extra flourish to its
marketing literature and catch the eye of its target audience.
At present, some of the most popular value-added finishing techniques include matt and gloss
lamination and varnishing. However, the use of speciality finishes can pack just as much of a punch.
Detailed below are just a few finishes that really will give your printed matter the ‘wow’ factor!
UV Sparkle varnish Fragrance burst
Sparkle varnish is a high gloss UV varnish, Aromatic inks can be applied to your printed
containing metallised polyester flakes, that substrate by means of a translucent coating.
adds ‘sparkle’ when applied to selected areas The fragrance is released after the protective
of a printed image. Sparkle varnish is ideal
membrane is rubbed, and remains viable for
Embossing
for use on products that require extra visual
up to one year after printing. An aromatic ink
The embossing of a printed area can serve
impact and ‘shelf appeal’.
can be applied to printed or unprinted areas.
to enhance the visual impact of its design,
with striking 3-D effects. This process is
Sparkle varnish is available in a range of
Points to consider
particularly effective when used alongside
densities – from a fine coating to a thick,
l
During the design process the slightly
other processes, such as matt lamination
almost opaque, coverage.
opaque nature of the coating may affect the
underlying colour.
and spot UV varnishing.
Paper stock
Minimum stock: 100gsm l Uncoated substrates are unsuitable for use
Minimum and maximum paper stocks
Maximum stock: 400gsm
Minimum stock: 100gsm
in conjunction with fragrance burst inks, as
Maximum stock: 400gsm
Can be used in conjunction with: the fragrance will be absorbed into the fibres,
Can be used in conjunction with:
Embossing, with care which will prevent the fragrance from being
Spot UV varnishing
released when rubbed.
Foil blocking
Hi Build Spot UV varnish l Fragrance burst ink can be applied over a
Matt lamination
A raised gloss UV varnish, with an emboss- maximum image area of 100 x 100mm.
Points to consider
like texture, which is applied to selected
Choice of fragrances l
We would advise that embossed areas are
areas of the printed page to enhance the
Most fragrances can be supplied to order.
placed away from areas of the product that
product design and provide protection of
will be subsequently creased or trimmed.
the printed area.
Silk OPP lamination
Paper stock
The laminating of a printed area can serve
Minimum stock: 200gsm
Foil blocking
Maximum stock: 400gsm
to enhance the colour and visual impact of a
Foil blocking can provide the ultimate in
product, and will provide robust protection
Maximum and minimum depth of high-build area
decorative appeal. This process is not limited
Minimum thickness: 1mm
of the printed surface. The versatile nature of
to gold and silver foils, but extends to an
Maximum thickness: 5mm
the finish makes lamination ideal for a variety
impressive range of pigmented, holographic
Points to consider
of products. Most types of paper and board
and security foils.
l
Hi Build should only be applied to one
can be laminated, with gloss boards giving the
All types of foil blocking can be combined
side of a printed sheet. It is also important to
better finish.
with an embossed image to create maximum
note that it is necessary to use a coarse mesh
Silk lamination provides a smooth, natural
visual impact to the printed design.
to achieve the Hi Build effect, and therefore
finish that gives excellent clarity to the
Minimum and maximum paper stocks
fine text using Hi Build is not possible.
underlying print.
Minimum stock: 130gsm
l
We would advise that this varnish is used
Can be used in conjunction with:
Maximum stock: 400gsm
for decorative purposes only, as its high
Glues (with care) Can be used in conjunction with:
coating weight means that there is a risk of Foil blocks (with care) Embossing
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cracking when placed over areas that will be Folds/creases Debossing
subsequently creased or trimmed. Embossing
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