online media
Turn over a new approach
With various forms of online media Page-turning software is interactive, enabling the printed version. The publisher of a
growing steadily, is printed matter the advertiser to have a ‘click through’ option monthly title might elect to publish a weekly,
fighting for survival?
from their advertisement directly to their digital version, thereby keeping content fresh
website. In addition, video can be embedded, and current.
We are in what some have named the
@
literally bringing the advertisement to life
‘Technological Age’, where the rapid
(similar to a television advert). Each of these
The question perhaps is not so much
developments in technology frequently
factors adds that all-important ‘value’ to a
whether page-turning software exists to
challenge the more traditional ways of doing
publisher’s advertising options, allowing the
take the place of the medium of print, but
things. A question mark seems to have been
publisher to maximise advertising sales.
rather what is its use in conjunction with
hovering for some time over whether the the printed title, as a vehicle to reaching
world of print will survive within such a fast- a wider audience.
moving technological era.
Publishers are under pressure to revamp
Some people will challenge that the world
their titles, to provide added value for their
can never be truly ‘paperless’, that there will
advertisers, and to set themselves apart
always be the need for print on paper and from their rivals. Diversification is key; by
that the individual will never really prefer embracing the digital revolution and offering
to read a publication on screen rather than a digital version of a magazine alongside its
in print. There are others, however, that printed counterpart, a publisher can keep
predict the downfall of printing at the its title fresh, current and appealing to the
mercy of newer technologies, such as widest possible audience of readers, and
page-turning software. most relevant to its potential advertisers.
Page-turning software is an extremely cost-
Whilst a publication on screen can perhaps
To access the online edition of HeadsUp
effective means of creating and distributing
never truly be as enjoyable a read as flicking
issue 3, please visit: http://headley.co.uk/
literature. It enables the user to replicate
through a hard-copy magazine, page-turning
headturner/headsup3
current and back issues of titles on a website,
software can be a useful and inexpensive
which can then be accessed and looked at
way of communicating your title to potential
with ease by the end user.
advertisers and subscribers.
With potential advertisers keeping a keen
A digital version of a magazine can be
eye on their spend, and with increasing
distributed quickly and with ease, perhaps in
competition from online advertising the form of a link sent via email, encouraging
mediums, offering advertising space within potential readers to subscribe. Similarly,
both a printed publication and its online voucher copies of a publication can be For information on the page-turning software
version, can provide an added incentive for supplied to advertisers in digital form; and offered by Headley Brothers, please contact
a company to book with your publication perhaps most importantly, a digital version Jim Duggan, Pre-Media Manager:
over a rival’s. of a magazine can be used to supplement 01233 623131, jim.duggan@headley.co.uk.
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