content
A happy new year to you,
With the future of paper production
from all at Headley Brothers!
and supply looking challenging, now is
a great time to evaluate your paper
The start of a new year is a great time to take
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purchasing options.
stock and look forward. The print and publishing
industries look set to face a challenging and
interesting 2009, with much diversification on the
With the steady growth of online media,
cards and a great many opportunities to be seized.
HeadsUp looks at how page-turning
We at Headley Brothers are excited to be able to
software can complement and enhance
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provide a comprehensive range of services to help
a publisher’s existing printed material.
boost a publisher’s revenue, and to help companies
maximise the impact and reach of their marketing Using a content management system
material. Our aim is to enable our customers to
to maintain and expand a website can
take full advantage of the exciting challenges and
streamline a time-consuming process.
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opportunities that lie ahead.
In this issue of HeadsUp, we examine the value of Maximise marketing and revenue
placing your paper purchasing responsibilities with
options using ‘hybrid production’
your chosen printer – especially relevant in the
– the integration of digitally printed
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wake of recent price increases and the prediction
sections within litho publications.
of further increases later in the year. We also
discuss the place of page-turning software within
the publishing industry, examining its functions as a
Give your printed literature the ‘wow’
supplement to the printed version of a publisher’s
factor and make it stand out from the
title, and ask the question whether online
crowd by using a speciality finish.
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publications can ever replace the printed word.
In addition, we include information on the various
Understanding the legal obligations to
speciality finishes available to give that added
managing your company’s packaging waste.
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edge to your publication or marketing material.
In an industry where visual appeal is of incredible
HeadsUp interviews Paul Palmer,
importance, we hope the information contained
Paper Manager at Headley Brothers.
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within this issue will help spark some creative ideas
for a striking finish within your printed literature.
A two-page feature of the best design
If you would like to give feedback about this issue
hints and tips to ensure your material
or to nominate someone for a free of charge
prints to the highest quality.
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subscription, please email: julia.inshaw@headley.
co.uk. We are always delighted to hear from you.
We hope that you find this issue of HeadsUp an
informative and enjoyable read, and we wish you
a prosperous 2009.
With best wishes
Yours sincerely
Roger Pitt
Managing Director
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