NEWS: UPDATE
IMPROVED FORECAST FOR ETHERNET TRANSCEIVERS TO FOLLOW A FLAT 2019, SAYS LIGHTCOUNTING
UK HIGH COURT RULES IN FAVOUR OF ASA ON USE OF ‘FIBRE’ IN ADVERTISING
Te High Court of Justice has ruled in favour of the UK’s Advertising Standards Authority over its decision to allow the term ‘fibre’ to be used in advertising by service providers to cover broadband delivered over hybrid networks containing coaxial or telephone cables as well as optical fibre.
Te original decision by the
UK’s advertising watchdog in 2017 followed a review of the way the term ‘fibre’ was used by service providers. It was determined that ‘fibre’ was not identified as a differentiator when choosing a broadband package; and was usually seen as a meaningless buzzword. Once customers were educated about the meaning of the word, they
did not change their purchasing behaviour; therefore, the use of the word was unlikely to mislead. Although, it did add that ‘ads should not state or imply a service is the most technologically advanced on the market if it is a part-fibre service.’ Tis week’s ruling in favour
of the ASA follows a judicial review by CityFibre at the end of last year and the High Court of Justice has now found in favour of the ASA. In a statement, the Advertising Standards Authority said: ‘We welcome the Court’s decision which finds in the ASA’s favour on all grounds and dismisses CityFibre’s arguments. Te review of the evidence we undertook to arrive at our position on the use of the term
“fibre” to describe part-fibre services in ads was based on robust methodology and open-minded analysis of all of the arguments. Te process we followed to test if the average consumer is being misled by the use of the term “fibre” to describe part-fibre services is the one we have used to protect UK consumers from misleading advertising for many years and we are pleased that the Court has supported our approach aſter a hard-fought legal process.’ Greg Mesch, CEO of
CityFibre, responded, : ‘We are disappointed by the result because we continue to believe it is not right for consumers to be misled into thinking copper-reliant connections are
“fibre” broadband. Te decision is particularly disappointing in light of the recent progress made in other countries, which have restricted misleading advertising and established clear rules to distinguish full fibre from inferior copper-based services. We are currently considering appealing the judgement and would like to thank the thousands of people that joined our campaign and signed our petition for change. Full fibre infrastructure is being deployed at pace in the UK, and will soon be within reach of millions of consumers. We welcome the Government’s recognition of the need for clarity in broadband advertising to ensure consumers can make an informed choice.’
CITYFIBRE TO LINK UP WITH HELLERMANNTYTON AND EMTELLE IN FIBRE ROLLOUT
Alternative network provider, CityFibre has awarded HellermannTyton a strategic supply framework agreement for the provision of passive network components to be used in the former’s £2.5bn investment programme to bring full fibre to five million UK homes by 2025. Te agreement includes a
multi-million-pound order, and is set to strengthen the existing relationship between the companies. As part of the deal, HellermannTyton has produced several solutions specifically designed to meet CityFibre’s requirements. Tese include street cabinets, underground fibre closures and aerial fibre nodes. HellermannTyton’s managing
director, Mathew Hunter, said: ‘It’s an exciting time in the UK for fibre deployment. For HellermannTyton to be involved in CityFibre’s roll-out plans provides benefits to both companies and makes a big statement for UK manufacturing.’ John Franklin, director of
6 FiBRE SYSTEMS n Issue 24 n Summer 2019
operations at CityFibre, added: ‘As we build momentum in our mission to deploy fibre to at least 20 per cent of the UK market, we are seeking strategic partners with the highest standards of quality, reliability and innovation. HellermannTyton has long
proved to us that they can provide the expertise, solutions and support that we require to build a future-proofed full-fibre infrastructure for the 21st century.’ CityFibre has also selected
Emtelle for a multi-million-pound contract for ongoing supply. Te contract includes the
supply of uPVC primary duct and Polyethylene Micro-Duct solutions for CityFibre’s FTTH deployments, which set out an initial goal of reaching one million UK homes and businesses by 2021. CityFibre’s Franklin said: ‘As
we continue to pick up pace and deploy fibre to at least 20 per cent of the UK, we need partners that provide not only
www.fibre-systems.com @fibresystemsmag
high quality, reliable products, but those with teams focused on continual improvement, innovation and future proofing.’ Tony Rodgers, CEO of
Emtelle, added: ‘Emtelle has been a strategic supplier to CityFibre since the company’s
earliest network builds. Tis latest deal reinforces our relationship and points to our team’s dedication and hard work in the development of solutions that meet our customers’ needs.’
Emtelle will supply uPVC primary duct and Polyethylene Micro-Duct solutions for FTTH deployments
Emtelle
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