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FEATURE BCM Agency


What makes a good marketing agency?


BCM is a strategic B2B marketing communications agency, specialising in Cognitive Marketing to help you understand your customers better than your competitors. Founder and CEO, Miriam Drahmane, explains what to look for when choosing your marketing agency


Everyone is under pressure to do more with less, now more so than ever, therefore investing in a marketing agency to help your business achieve its objectives is a sound decision. You need a marketing partner who will deliver real, tangible value and true marketing productivity to ensure


you are making a good investment, rather than wasting your valuable resources. But with over 25,000 marketing agencies operating in the UK alone, they are far from equal, and it is crucial that you choose the right agency for you. Here are seven key characteristics that you should look for when choosing a marketing agency:


B2B not B2C There is a significant difference between B2B and B2C and you will need to engage with a B2B marketing agency to truly achieve your business goals. Good B2B marketing is founded on great insight – knowing your customers, your industry and your competition better than anyone else – key when dealing with a more complex decision- making unit, comprising of multiple individuals, as opposed to just one consumer. When choosing the right agency for your


business, you need someone who truly understands B2B.


Strategic insight, not just tactical execution Some of the latest advancements in technology and tactics are amazing. However, a good marketing agency knows that tactics are useless without a


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ALL THINGS BUSINESS


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