IT SERVICES & NEWS


Kubota UK make key appointment


KUBOTA UK have announced the appointment of Martin Tyler as its Field Service Manager. This is a new management role created within the organisation to provide more support to their extensive independent dealer network and end-user customers.


Martin will take full responsibility and control of all Kubota UK fi eld service activities. These include fi eld product quality reporting, Kubota’s Customer Satisfaction Survey, Dealer Service Excellence, the development of service business activities, and the resolution of any customer or dealer warranty enquiries.


Keith Miller, Service & Training Manager at Kubota UK, said: “The creation of this new role will provide a more focused approach to Kubota UK’s service provision, and is yet another example of our continued commitment to provide service excellence.”


Bringing more than 20 years industry experience to his new role, Martin (Left) joined Kubota in 2014 as a Regional Service Manager for the East of England, before being promoted to Service Supervisor for Agricultural Tractors.


Previous to this, Martin spent the majority of his career at a New Holland dealer. He started as an apprentice and quickly rose through the ranks of Senior Service Technician, Warranty Administrator and fi nally to Service Manager.


Managing customer and prospect data just got EASIER for distributors


FINDING your niche in a marketplace can be rewarding for many years, but over time you will need to take a closer look at the information you have stored, and take a proactive approach towards keeping your data accurate to ensure continued business growth.


Whether you gain business via email marketing, telephone calls or visiting a potential customer, having the correct information readily available is crucial in the selling process.


An individual contact can have a number of roles, and therefore interact with your staff for diff erent reasons.


This can often lead to duplicate or inconsistent records being held about a single individual in diff erent locations.


This can also sometimes lead to a new customer’s contact information being misplaced, leading to confusion and wasted follow up time.


No matter the scenario, the key is to have a central system that is open to your employees to share and store information in an effi cient, secure and timely manner.


Wasting precious time searching for customer information can damage both customer relationships and staff morale, not to mention the risk involved if the information is incorrect or lost.


Helping your staff provide the best level of service to your existing


@ToolBUSINESS


customers should be a top priority. A misplaced email containing vital information about a business will not only make you look ineffi cient when speaking with the customer, it could also cause issues for your accounts team at the time of payment.


01299 873873


As well as this, trying to impress a prospect to become a new customer using out-of-date information can be near impossible for your sales staff , leading to decreasing orders and disgruntled employees.


Other issues such as staff absence can also


leave you without access to vital customer information, leaving room for competitors to gain ground with your prospects.


Cindy Phillips, Marketing Manager at OGL, said: “OGL’s business software for stockists and distributors, prof.ITplus, manages documentation centrally in an integrated CRM module, h elping to remove these obstacles and giving full visibility of past communications, contact information and related records.


Access to live data regarding customers is possible from any location, giving sales teams the power to maximise sales opportunities by cross-selling, up-selling, off ering discounts, and plugging special off ers.”


enquiries@ogl.co.uk www.ogl.co.uk


TBH June, 2018 25


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