This page contains a Flash digital edition of a book.
“I have always had this independent fire in me, and so I nearly became an investment banker. I did some interviews, and got


some very nice job offers.” But while considering these offers, she had an encounter with a film crew who were staying at one of her family’s hotels while researching a project in Kenya. The chance meeting led to a three-year stint working in film financing, and two years on a


project leveraging media assets. “It was very exciting to me because


it combined finance, law, and creative,” Vohra says. During this time Vohra was surprised to find she had a previously-untapped creative side, and when she met her former husband, she used this to help him expand from being a gem dealer, into founding a


jewellery company, Jooal. “When I got married I moved back to


Kenya. There was not really any kind of media business there. I also felt like I had done my


years [in media]. It’s travelling at the drop of a hat, and is very intense. It’s not really how I


wanted to live, once I’d got married. I was seeking a balance between work and family.” Jooal launched in Harrods in 2003, followed by Nairobi in 2005, expanding into London and India


in 2006 and 2008 respectively. “We grew very fast, very quickly, and it was very


exciting,” Vohra says. When the couple separated towards the end of 2014, they remained friends and for 18 months continued to


grow the business together. “After that time, we decided that working together was


not sustainable. Both parties need to move on with their lives and it becomes incredibly complicated.” Vohra made the decision to walk away from Jooal and


to launch a new brand. “Absolutely everyone I knew, except for three people


(her niece and nephew, and a close friend), thought I was completely insane. They said, ‘Why are you doing this again? You could work in hotels, you could work in family real estate development, why would you launch a new business again? “But my mother and sisters always stand as anchors with me, whether or not they agree with my decisions.


CAMPDENFB.COM 37


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88