GLOBAL MOBILITY
employees are consuming the traditional policy benefits on offer and not to be afraid of disrupting – challenging whether the relocation package needs to be broken. As Shyft’s Rajiv Parikh pointed out, failure
is an opportunity to learn and not make the same mistakes. He recommended using prototypes and going through a process of constant improvement, but he emphasised that this needs to be a fast and creative process. Urban Door’s Erik Eccles urged the
audience to talk about failures, take out the emotion and let your team see what works. “Judge a team on what works and the fixes, rather than on the failure,” he said. “As in my experience people get energised by the solutions.” Responding also to the challenges
associated with an impatient culture, he acknowledged that although everyone sees overnight successes, in reality building an organisation takes 10 to 12 years. “It is hard work – tell the team that,” he advised. “Invite them to take the journey with you.” He admitted however, “For me it is an addiction,” which is probably true
of a lot of entrepreneurs. Brynne Kennedy, CEO and Founder of Topia recounted how she had developed a vison for an end-to- end software suite which was focused on
relocation, but that this had evolved and is now focused on software for talent mobility. The shift was prompted by conversations
Susan Schneider Benevides, CEO of Plus
Relocation Services; Erik Eccles, Co-Founder and CEO, Urbandoor, Brynne Kennedy, CEO and Founder, Topia and Rajiv Parikh, Chief Marketing Officer, Shyft provided some honest insights into starting up a company, rebranding, responding to change and dealing with mistakes along the way. Ms Schneider Benevides described her
company’s decision five years ago to do something different at Plus Relocation. Business was stagnant and there were a lot of companies like theirs providing an excellent service. Working with an external consultant, her company looked for a differentiator, mapping the journey from the buyer’s perspective in addition to putting the lens on the employee. This was the turning point: they embraced
the feedback and recommendations and the insights provided new opportunities. The journey work is something they will revisit as needs have changed again over five years. She urged the audience to examine how
with customers and Fortune 100 companies where they were asked what they would do if they were CEO of her company. The answer was to accelerate the software. Realising their core capability was in software and not the relocation services business, their strategy is to partner with best in breed relocation companies across compensation, immigration and tax etc.
Innovation Lab presentations Delegates were able to get up to speed with the latest trends and innovations across different aspects of global mobility throughout the Symposium via short presentations in a new central stage setting. The format gave a different dimension and there was also the opportunity to engage with the companies who were presenting. Choosing what to attend across an inviting mix of education sessions and the Innovation Lab presentations was a challenge at time for delegates. There were innovation Lab presentations
from: ReloQuest, Learnlight, Benivo, Deloitte Tax LLP, ZM Analytics, ReloTalent, KPMG and Ruoff Home Mortgage.
Design Thinking new on the agenda New on the horizon for many will be the current interest in Design Thinking as it applies to global mobility. Betsy Welch, CEO Americas, Santa Fe
Relocation led a discussion with Anneka Besemer, Global Mobility Program Manager, LinkedIn and Alain Verstandig, President, NetExpat. The Design Thinking people-centred approach will resonate with many across global mobility who are keen to build on their knowledge of agile organisations and innovative approaches to engagement. A session on ‘Leveraging Experience
Design to Elevate your Mobility’ moderated by Plus Relocation Services Susan Schneider Benevides, CEO Plus Relocation Services with contributions from Carolyn Neblett, Director, Capital One explored how companies are designing the employee experience within mobility.
International markets overview The closing general session provided a rapid overview of international markets that will inevitably have an impact on corporate and supplier global mobility professionals and companies they support in fast changing times. Peggy Smith deftly interviewed
international markets expert, Anja Manuel about the impact of globalisation. Ms Manuel is an award winning author, founding partner at RiceHadleyGates and lecturer at Stanford University. She frequently contributes foreign policy and technology analysis for the international media. From the US to Asia and covering as
many relocation hotspots as possible in the time there were inevitably as many questions posed as answered by Anja Manuel’s insights on globalisation. She is certainly someone worth following to help keep up to speed on international affairs including the US perspective. Understanding what is going on in the world can only help those working across global mobility in whatever capacity and honoured the message of the opening keynote for future-makers to develop deep knowledge.
Join us at Worldwide ERC® and Expat Academy Ltd 2019 Frankfurt Mobility Summit, 7 February in Frankfurt, Germany. Register now at
bit.ly/ worldwideercfrankfurtregistration
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