several consecutive years as a way of building participation and keeping the regatta affordable for a broader spectrum of sailors.
In more recent years, the organisers have augmented the Race Week’s programming so that the experience isn’t just about on- the-water competition. It’s also about education and skill building. Working closely with corporate sponsor Quantum Sails, Draftz and company now import sailing luminaries such as Ed Baird and Shirley Robertson, who deliver daily briefings. Aided by aerial videos and graphics projected on the event’s beachfront jumbotron, these experts engage their audiences with savvy tactical analyses as well as pre-race weather briefings.
Quantum’s participation in this way embodies another attribute that Draftz identifies as vital to the event’s success – longstanding commitment from key sponsors. Sperry has been the title sponsor for the past decade, providing not just financial support, but also delivering tremendous presence at the regatta by way of the company’s singular, tropical-themed retail booth. And Goslings Rum is Race Week’s most veteran corporate partner, having provided huge amounts of its delectable product and branded accessories for the past 15 years. Draftz also cites important sponsorship from Gill North America (a 13-year backer), Charleston Harbor Resort & Marina (a 15-year backer), Quantum Sails (a six-year backer) and Vineyard Vines (event sponsor for 14 years).
‘The formula for success here,’ explains Draftz, ‘is equal parts ingenuity and commitment. Our planning team provides the ingenuity and our sponsors provide the commitment. In addition, we like to say that strategic evolution is a key phrase for Race Week. For instance, we held the regatta at a variety of venues around the harbour during the early years, but for the past decade plus we’ve operated out of one of the best venues in the country – Charleston Harbor Resort & Marina. Our regatta village is right on the beach overlooking the marina
Above: not just a regatta but also a very handy learning experience. Event sponsor Quantum Sails drafts in sailing luminaries such as Ed Baird and Shirley
Robertson to give daily briefings. Right: a Farr 280 at full
chat in typical Charleston breeze.
Another class which is always
prominent at race week is the Melges 24 and in 2020 Charleston Race Week is a key tune-up opportunity for teams racing the Melges 24 worlds on the same waters just a few weeks later. A well staffed race office has the
capacity to run as many as seven
different race courses at the same
time. Roughly 70 per cent of the several hundred entries race in highly competitive one-design keelboat
classes such as the VX Ones, J/70s and J/88s as well as the Melges 24s. The
remaining 30 per cent race under ORC handicap
and the race courses. It’s another reason that attendance at Race Week has remained so healthy.’ In a country that has witnessed major regattas shrink (think Rolex Big Boat Series) or evaporate entirely (think Key West Race Week), the adaptive outlook of Race Week’s organisers is commendable. Consequently, it was no surprise that three years ago the committee opted to expand participation by offering scoring under ORC, along with the PHRF and one-design formats they’ve long used. The move initially drew a fleet of five 26-foot keelboats. Three years on, 24 of the event’s 220 entries competed in four classes using the ORC rating and scoring system. This growth in the world’s largest measurement-based rating system prompted the organisers to score the prestigious Palmetto Cup – one of two perpetual trophies that have always been part of this regatta – under ORC.
Despite this embrace of ORC, one-design entries remain the bread and butter of Race Week. For the past 10 years, roughly 70 per cent of the boats competing here have been one-design keelboats, ranging in size from VX Ones to Melges 24s to J/70s and J/88s. A majority of these entries are trailerable sportboats from uber- competitive classes. And that means discerning competitors accustomed to well-managed events. If this were a second-tier regatta, many of these
sailors wouldn’t be drawn to the Carolina Lowcountry.
‘Over the past 25 years,’ explains Draftz, ‘this event has steadily built the kind of assets and resources it needs to allow us to run up to seven different race courses
simultaneously. That’s a high bar. But we’re able to do it thanks to the more than 200 dedicated volunteers on the water and the fact that we import some of the top race officers in the sport. The caliber of race management here is just one of the things that make Race Week a regatta unlike any other.’
www.charlestonraceweek.com q
CHARLESTON RACE WEEK
th SEAHORSE 77
TIM WILKES
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