Industry News
OPRL advises businesses to spend time wisely to avoid unnecessary EPR costs
R esponding to the
announcement of a one year delay to the roll-out of EPR, OPRL (On-Pack Recycling Label) cautions businesses not to rest on their laurels. Margaret Bates, Managing Director at OPRL, said: “The delay offers an opportunity for those ready to use the time constructively. Those which prepare now will benefi t from lower fee costs and show a strong brand response.
“EPR is designed to drive recyclability and all the associated benefi ts. It is spreading across the globe and will affect large businesses across their portfolio. For the UK it is important to recognise it
as direction of travel, rather than a stand- alone piece of legislation. Recent OPRL research showed that, despite the cost of living crisis, consumers are behind recycling – 81% agreed that recycling is very important. With or without EPR, consumers are likely to call for greater recyclability.”
In the consumer survey, the environment was the number one prompted motivation behind recycling. This has signifi cantly increased as a prompted reason since 2021, as consumers become more committed to recycling for the planet, rather than to feel good.
Under EPR, every single piece of packaging must be labelled to show
A
Avery Dennison and Wolverhampton Wanderers team up to create historic event jersey
very Dennison, a global leader in materials science and digital identifi cations solutions, announces collaboration with the renowned UK Premier League side Wolverhampton Wanderers (Wolves) as part of a project to engage their fanbase in the UK and US.
The incredible untold story of Wolves’ impact in introducing football (soccer) to a wide audience in the US will be brought to life in a new documentary from Wolves Studios – 1967: When LA Wolves Conquered the USA. Wolves’ internal production house has teamed up with leading football media company Footballco and their football magazine, MUNDIAL, to tell the tale behind the club’s involvement in kickstarting the popularity of soccer and helping the sport grow in the States. The documentary’s trailer was released on Friday 14th July 2023, to mark the 56-year anniversary of the United Soccer Association’s championship fi nal at the Los
Angeles Memorial Coliseum and can be watched on the new LA Wolves microsite. As branding partners, Avery Dennison has created a limited edition, digitally- connected jersey to commemorate the Wolves team’s remarkable relationship with US soccer. Fans will be able to scan the offi cial smart embellishments on their jersey to reveal a unique Wolves experience. The jerseys will debut at premiere events in Los Angeles, California and Wolverhampton, England to launch the documentary produced by Wolves, celebrating the club’s history. To engage their fan base further, Avery Dennison will also support Wolves football club by offering application and personalisation of names and numbers at the events. This newspecialised service will draw on the expanding capabilities of Avery Dennison’s Embelex, a suite of solutions for on-garment branding used by sports teams globally. Already partnering as the offi cial embellishment providers of the UK Premier League, NBA Sacramento Kings, Cleveland Cavaliers and NFL San Francisco 49ers, this alliance further cements Avery Dennison’s position as an integral part of the global teamsports market, driving their ambitions to enhance fan engagement and support teams of all shapes and sizes.
www.printwearandpromotion.co.uk
whether or not it can be recycled. OPRL – which manages the only label currently compliant with EPR rules – advises businesses to begin as soon as possible to ensure that packaging is recyclable and that it has the correct label on. Bates said: “Businesses need to assess whether packaging items are recyclable and arrange new labelling. For some, this will be a signifi cant task, so it is crucial that work starts well before the deadline.”
Bates concluded: “The key message is to prepare, prepare, prepare! The risks associated with being ready – and fi nding legislation delayed still further – are minor when compared with the risks of arriving at EPR unprepared.”
I
New Cool Sport Colours (6100 Series)
nternational Coatings Company
introduces its new line of Cool Sport Colors (6100
Series). Cool Sport Colour plastisol inks are based on our proprietary CoolTech technology and are now part of our expanding line of FlexCure screen printing inks. FlexCure inks offer a ‘fl exible’ curing range - from a low 275°F/135°C to the standard 325°F/163°C.
CoolTech products rely on the same chemistry found in our popular Cool White (7022) ink. CoolTech adds strength, elongation, and elasticity to inks, and enables Cool Sport inks to be printed on multiple substrates. Cool Sport Colours feature 13 brilliant, ready-for-use team- and sports- related colours (formerly found in our 6100 Super Opaque Series Direct Print Plastisol). Cool Sport Colour inks contain a high pigment load for maximum coverage on dark garments, thus eliminating the need for under- basing. They are suitable for printing on 100% cotton, 50/50 blends, non-woven polypropylene, and some polyesters.
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