Industry News
Avery Dennisons partners with Bundesliga club
A
very Dennison has ventured into a newfound partnership with German football team
FSV Mainz 05.
This marks the company’s first steps into Bundesliga football as it hopes to enhance fan engagement through customisable and personalised team jerseys.
The global leader in materials science and digital identification solutions is looking to provide fans with the opportunity to showcase their creativity and support through bespoke embellished merchandise. Two interactive fanzone touchscreens featuring bonders equipped with an Accurate Alignment Projector System (AAPS) have been installed at Mainz’s MEWA Arena where people can personalise their jerseys in minutes with the name, number or customised message of their choosing.
Avery’s Embelex solution will play a pivotal role in this partnership. Sergio Shmilovitch, VP/GM Embelex, Avery Dennison, said: “Fans are demanding more creative and expressive ways
Fans can personalise shirts with Avery Dennison
to show their loyalty, elevating customisation to the top of the league. “By harnessing our global expertise in delivering high-quality branding and customisation solutions, FSV Mainz 05 can pursue new revenue opportunities while enabling fans to express their dedication and passion in their own unique way.”
Thomas Bohner, head of merchandise, FSV Mainz 05, added: “This is about giving our fans what they’ve been asking for: Instant, professional-quality customisation that turns every jersey into something truly their own. “It’s innovation that strengthens supporter loyalty while creating new opportunities for the club.”
Mimaki introduces Ink Saving technology to reduce print costs M
imaki has introduced its Ink Saving technology as a practical way for print providers to reduce ink consumption, helping businesses manage costs while responding to growing sustainability expectations.
Ink is one of the largest ongoing expenses in print production. Mimaki’s Ink Saving
feature addresses this by automatically adjusting ink density and colour settings during printing.
Users can choose from five ink reduction levels, offering savings from around 10% up to approximately 50%, depending on the application and quality requirements. The technology is built directly into
Mimaki introduces new ink-saving technology
Mimaki’s RasterLink7 RIP software, allowing operators to apply ink saving settings without changing their existing workflow. Once selected, the feature runs automatically, making it suitable for high- volume and fast-turnaround production environments.
Print and More owner Markus Jürgensen uses the technology on a Mimaki CJV200- 130. He said: “We usually work at level 3. It gives us around 30% ink reduction with no visible impact on quality.” In addition to lowering running costs, reduced ink usage means fewer cartridges are consumed, supporting more environmentally responsible production. Combined with Mimaki’s BS4 solvent inks and Hybrid Services’ cartridge recycling scheme, the Ink Saving technology offers print businesses a straightforward way to improve efficiency while maintaining the standards customers expect.
www.printwearandpromotion.co.uk March 2026 |13 |
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