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ride with actual rapid rivers. Lava Drifting exhibits a volcano theme while combining the spins and twists of a river rapids journey that culminates with the oscillating movements and steep drop from the wings of a Manta. The ride stands out for differentiating the classic Spinning Rapids Ride
experience by including conveyor lifts, actual rapid rivers, tunnels, multiple drops, and the concluding giant Manta feature. Featuring elevated river channels that lead into and out of the ride flume, the ride is spread across different elevation points, coming to a finale with a steep drop into the Manta and oscillating exit. Lava Drifting takes visitors on a one kilometre journey meandering through
the park and around its many other attractions. And what a journey it is. With ocean theming throughout, Shanghai Haichang Ocean Park’s guests can take in the unique arctic and antarctic scenery, fantastic deep sea views and stunning volcano lava, extraordinary adventures and enthralling animal shows.
Shanghai Haichang Ocean Park project comprises five major themed areas
plus its ocean resort, with six exhibition venues, three large-scale animal interactive performance venues, two large-scale cinemas, over 10 recreational facilities, and five 5-star animal-themed hotel rooms with 360-degree panoramic rooftop. The park’s Ultraman IP is another notable feature leading to its lofty status
as one of China’s most successful theme parks. Strong IP is a hugely important factor for parks, and international brands continue to compete in this area as they know it is something which garners enthusiasm among guests. However, China on the whole has been slower on the uptake here. Carnagey explains: “The licensing and successful roll-out of Tsuburaya
Productions’ Ultraman intellectual property by Haichang is a huge milestone for the Chinese domestic theme park landscape. China has generally been slow to adopt international IP. Given the undeniable success of Haichang’s Ultraman activations, we expect a fundamental shift in the landscape to play out over the next five years.” Prior to the start of COVD-19, Shanghai Haichang Ocean Park - which is
located 37 miles from downtown Shanghai owned by Haichang Ocean Park Holdings - was drawing over 3,000,000 visitors per year. Despite the many challenges posed by the pandemic, the park’s performance has continually defied projections, with a recent attendance surge attributed to the popular Ultraman-themed offerings which launched in July 2022. These experiences in themselves, which include a large-scale museum, boutique, and restaurant, were also recognised with their own awards from the Institute for Theme Park Studies.
ABOUT LEGACY ENTERTAINMENT
Currently celebrating its 20th Anniversary Year, California- based Legacy Entertainment stands as one of the most successful, independent, entertainment design firms in the global industry today. The company has developed, designed and produced over 40 successful projects worldwide, spanning mediums that include theme parks, hotels and resorts, casinos, and aquariums. Signature projects include the Galaxy Macau Resort, Macau Studio City resort, the Georgia Aquarium, Lotte World expansion, Kingdom of Poseidon resort, and Shanghai Haichang Ocean Park. Recent openings include the all-new Lotte World Adventure Busan theme park in Busan, Korea, and The Sea Shell Aquarium at VinWonders Phu Quoc. Recent years have seen Legacy Entertainment become one of the world’s most in-demand aquarium design companies, and summer 2023 is expected to see the arrival of the Legacy-designed Chimelong Marine Science Park, a sprawling complex which will become the world’s largest indoor theme park upon opening.
JANUARY 2023
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