FEATURE FOCUS: SCHOOL FINANCES
Charity begins at school
“The website is unique in that it tracks donations to a particular school without anyone needing to sign in, create accounts or enter passwords. We don’t collect any data from visitors, there is no email marketing and all the shopping on the site is 100% anonymous. All the transactions take place on the retail shops’ secure websites. In this way anyone, at any time and from anywhere can support your school by just clicking from your school fund-raising page into their chosen shop.
“It provides a way for parents who may never support your school through the more usual channels of school fêtes, sponsored events and the like, to get engaged with your school in a very simple way. The working dad can buy his tools from Screwfix, while grandma can book her cruise round the Mediterranean and Mum can buy her new mobile phone, all generating a free donation. The price paid for anything bought using School Angel will be exactly the same as if you visited the store’s website direct.
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n our second feature this month on school finances, we speak to Chris Cottam, Trustee at UK charity School Angel UK, on the work his charity does to help raise funds for schools, by harnessing the power and convenience of internet shopping. “School Angel is a UK registered national charity which provides two services for schools located in the UK.
“Our principal function is offering schools an online fundraising platform using technology to generate funds when supporters shop online. This part of the charity was set up because I was frustrated by the proliferation of commercial fundraising sites which often appear to be charitable, offering a similar service, but making enormous profits by taking over half of any donation for themselves.
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www.education-today.co.uk November 2017
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