…AND THE FUTURE BETTORLOGIC
Bracing for a recession
The decline of small physical locations
the right time to capture demand around events. For something as large as
Focus on long-term strategies
Create content that will bring joy to consumers
Preserve ad-spend during the recession to grow share of voice and steal market share
Sources
Trends
Jelle’s marble runs Gambling participation in 2019: behaviour, awareness and attitudesWinning Post Covid-19
Gambling businesses issue Covid-19 updates
The rise of the silver surfer
Digital adoption amongst the older generation has been accelerated by
HOW SHOULD BRANDS REACT? Plan a route to take advantage of historically cheap media
Largest overall Prize Pools in Esports Gambling participation in 2019: behaviour, awareness and attitudes Esports betting – overview of The Esports Gambling Vertical Pizza Hut brand boss: ‘Now is not the time to pull back on media spend
Streamlabs.com, Streamlabs & Stream Hatchet Q1 2020 Live Streaming Industry report The Future of Virtual Sports betting - How Far Can It Go? Talking Horses: Virtual Grand National generates £2.6m for NHS Gambling participation in 2019: behaviour, awareness and attitudes
GIO JULY 2020 59
Neil/Adobe Stock
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