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ONLINE NEWS


Yggdrasil goes live with 888 T


he games portfolio of innovative gaming solutions provider Yggdrasil is now live with online casino operator 888 Casino. Following a successful integration, 888 customers have access to Yggdrasil’s award-winning portfolio of casino slots, including the blockbuster Vikings series and


latest releases Cazino Cosmos and Champions of Rome. Yggdrasil’s games are


currently live with 888 in the UK and Denmark and will soon also be available in Sweden. In addition, the operator can now utilise Yggdrasil’s range of complementary in-game promotional tools, BOOST, to drive player engagement


Relax Gaming expands into French market


R


elax Gaming is celebrating five years of its award-winning poker product by sharing the news of expansion into the French market together with long-term customer Kindred in the beginning of Q2. As the only new market entrant for several years, the provider will launch its full poker offering, one that has bucked the market trend and seen continued growth over its five-year life-time.


Daniel Eskola, CEO at Relax Gaming, said the agreement with long-standing partner Kindred is a significant one in an important market, and that it will demonstrate the potential of the provider’s popular award- winning poker platform for other local markets further down the line: “We remain committed to the continued delivery of superior quality products to Kindred, but we’re opening the door for product growth further down the line by adding more operators and jurisdictions as demand dictates. Poker has and remains a core product for us and one we know we do well.” As recently as December, Relax Gaming launched its new poker product, HexaPro. A game format where the customer can win up to 1,000 times their stake within minutes, with only two opponents. This format is hugely popular, especially in the French market where players are famously passionate for the game variant.


and retention.


Yggdrasil CEO Fredrik Elmqvist, said: “Going live with 888 is an exciting deal and expands the reach of our games portfolio in several regulated markets. 888 is one of the market-leaders in online gaming and we are thrilled that they are now offering our games to their players.”


e at Gambling’s reputation falls in the UK T


he reputation for fairness of the


gambling industry is progressively worsening, a recent survey conducted by the UK Gambling


Commission (UKGC) showed. According to the report, only 30% of the public thinks gambling “is fair and can be trusted,” which means a 3% drop from last year’s figures and way lower than 2008’s 48.8%.


“A key factor that


influences where someone gambles is a company with a reputation for being fair and


trustworthy. Consequently, responsible gambling companies that deliver great customer service will be at an increasingly competitive advantage,” a UKGC spokesperson said and added: “As the regulator, trust, safety and fairness are vital to us and we want everyone to focus on how we can make gambling fairer and safer for all. This includes operators, charities, researchers and treatment providers who have a role in working with us to build a stronger culture of innovation


and evaluation to benefit consumers and reduce harm.”


According to the survey, which was conducted by telephone, 38% thought gambling was “associated with criminal activity”, which is also down 3% on 2017. Furthermore, 79% of respondents believe there are “too many opportunities for gambling nowadays” and 71% think it is “dangerous for family life”.


Mr Green goes live with IWG


agreement with MRG, which has seen its portfolio of games go live across the Group’s brands. Mr Green Ltd sites, including flagship brand Mr Green, now have access to IWG content such as the industry-leading Cash Buster Series and many more entertaining releases.


I IWG’s portfolio has been made available to Mr Green Ltd


following an integration via SG Digital’s Open Gaming System (OGS) content aggregation platform. The deal marks yet another important commercial deal for the award-winning supplier, with its content already live with bet365, William Hill, 888 and GVC. Leon Thomas, Chief Commercial Officer at IWG, said: “Partnering with Mr Green is an important move for us, as it will allow us to further expand the reach of our games across the markets the operator group operates in. This latest agreement shows the demand for instant win games continues to grow across multiple jurisdictions. We’re thrilled that our games will now be available to Mr Green’s players and look forward to providing them with more of our content for the foreseeable future.”


56 MARCH 2019 CIO


WG – the award-winning supplier of online, instant win games – has struck an


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