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ONLINE NEWS


Dream11 to partner cricket’s Indian Premier League


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ndia-based fantasy sports platform Dream11 has entered into a partnership with the Indian Premier League (IPL) Twenty20 club cricket competition. The four-year exclusive deal designates Dream11 as an official partner of the IPL from the upcoming 2019 season.


Dream11 will power the official fantasy game of the IPL, providing a platform for fans to create a fantasy cricket team made up of players from IPL franchises. In addition, Dream11 will benefit from its branding appearing in teams’ grounds during IPL matches.


“Dream11 is deeply integrating with the IPL, which is set to grow from its 1.4bn TV impressions and 200m online viewers in 2018, to achieve our goal of growing from 51m users to 100m users in 2019,” Dream11 co-founder and CEO, Harsh Jain, said. The Committee of Administrators for the Board of Control for Cricket in India, which owns and operates the IPL, added: “The online viewership of IPL is growing each year


Vereeni takes majority stake in Australian fantasy operator


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enture capital fund Vereeni


Investments has


acquired a majority stake in Australian daily fantasy sports operator Moneyball. Terms of the deal have not been disclosed, but Vereeni said it has made a seven-figure investment in the business.


Moneyball went live in its native Australia in 2015 and currently holds licences to operate in each of the country’s six states. The operator expanded its services into India in 2016 and also has plans in place to launch in the US and various other markets in the near future. Moneyball users can compete in fantasy contests based around major sporting events such as the National Rugby League and Australian Football League, as well as the


English Premier League, the NFL American football league and the NBA basketball league.


“Moneyball is already established as Australia’s number one daily fantasy sports platform, and we see huge potential for further growth, both in Australia and internationally,” Vereeni founder and CEO Timothy John Heath said. “As an operator that has innovated from the outset, Moneyball is a perfect fit with Vereeni and we are excited to see what the future holds.”


Moneyball co-founder and co-CEO James Fitzgerald added: “Daily fantasy sports is still a massively underserviced sector with potential to grow much faster than the broader market. We have spent the last three years searching for a partner to help us deliver on this potential, and in Vereeni we have finally found one.” Vereeni’s investment in Moneyball is the latest in its Level Up initiative, through which it is to invest €100m in early-stage ventures across the fintech, online gaming, business intelligence, insuretech and blockchain sectors. This has already seen Vereeni acquire a 20% stake in igaming platform provider Singular, and partner investment and M&A brokerage RB Capital to acquire a similar stake in Kalamba Games.


and it’s essential for us to engage with the fans on digital platforms as well. Partnering with the biggest fantasy sports platform in India, Dream11 will help us in further increasing the popularity of the IPL amongst cricket fans.”


The 2019 IPL will see reigning champions the Chennai Super Kings look to defend their title, having seen off Sunrisers Hyderabad in the 2018 final.


Allan Turner Launches


new iGaming Marketing Consultancy has been created by ex BGO Group Chief Marketing Officer Allan Turner in order to offer consultancy and bespoke marketing services to both operators and affiliate businesses in the industry.


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The services Mustard Digital will offer cover many of the key areas of any marketing business including: affiliate marketing, marketing compliance, social media marketing, search engine marketing, CRM, marketing systems and setup, CRO, website design and development, email marketing, above the line advertising, branding, creative development, content and media buying. Allan Turner has been successfully heading up the marketing function at BGO Group for several years and prior to that worked in roles at Gala Interactive and Genting Casinos. There is also a wider team of consultants and service providers who will enable Mustard Digital to deliver industry leading marketing solutions.


CIO APRIL 2019 55


Mustard Digital


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