Bathrooms to Love Springs Forward with New Launch T


here’s even more to love from PJH’s Bathrooms to Love brand this season


with the launch of its Spring/Summer 2025 Collection, bursting with new products and sales support for dealers. Showcased in a new 356-page Bathrooms to


Love brochure (See it here), the enhanced collection features hundreds of new product additions, all presented in a refreshed contemporary layout with aspirational new photography and more detailed bathroom planning guides and advice. And in response to customer feedback, all product codes for the entire portfolio are now listed on the product pages for improved ease of use. The launch is supported with new showroom


point-of-sale, display deals, social media promotion, product videos, website updates, consumer PR activity, virtual reality sales tools, and of course, PJH’s excellent ‘First Choice’ service promise. Three fitted furniture ranges form a significant


part of the launch – offering improved bathroom storage solutions overflowing with greater flexibility and choices than ever before. The new Cara, Edin & Abbey furniture families come packed full of more options - from colour and finish, to unit sizes and configurations (including space-saving) – enabling designers to create more personalised bathroom designs. To coordinate with the new furniture, there is


also a selection of new design-led vessel basins, as well as one-piece basin worktops where inspired


good looks meet superb functionality. From classic to contemporary style, the new furniture families look set to be popular customer choices. Building on the exclusive


distribution partnership with Fibo announced earlier this year, a wide range of stylish Fibo wall panels now feature in the Collection, a brand new product category for Bathrooms to Love, providing retailers with yet more choice. Also new are brassware ranges, Roda & Nancy,


as well as the addition of more metallic finishes across the current brassware ranges, ensuring continuity of the four main finishes, Brushed Brass, Brushed Bronze, Matt Black & Chrome. New shower packs, Cosmic & Aurora, in square and round designs are also welcomed to range. The bathing category also benefits from some


aspirational new styles, including the elegant Houston bath with a contemporary thin-edged design; new fluted glass bath screens; and new L-shaped glass bath screens to complement the L-shaped shower baths – all available in the four, sleek metallic finishes. Kim Cooper, PJH’s Head of Marketing &


Product, said: “This is one our largest bathroom launches ever, as we continue to invest in our


26 BKU APRIL 2025 BATHROOM EDITION


u0800 8 77 88 99 uwww.partners.pjh.uk uwww.bathroomstolove.uk


Bathrooms to Love brand which evolves constantly as we respond to customer feedback, and market trends. The new Collection is packaged with comprehensive sales tools to support our valued partnership with our nationwide stockists.” Supported with PJH’s Next Day Delivery


service to store or home, the new Bathrooms to Love Collection is now available to order via PJH’s Partners Portal™.


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