hib. unveils bold rebrand to help customers feel bathroom fabulous
eading bathroom solutions provider, hib., has unveiled a striking new identity, celebrating 35 years of innovation with a fresh, modern approach designed to inspire customers and support retailers like never before.
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For over three decades, hib. has been at the forefront of bathroom innovation, pioneering industry-firsts such as steam-free mirrors and colour temperature changing lighting. Now, in response to evolving consumer preferences, hib. is enhancing its product-led approach with a stronger focus on inspiration and lifestyle, helping customers to Feel Bathroom Fabulous.
Why the rebrand?
Consumer habits are changing, today’s buyers don’t just purchase products; they invest in lifestyle, ambiance, and personal well-being. With bathrooms now seen as personal sanctuaries, hib. is evolving to reflect this, ensuring its designs inspire, excite, and enhance daily life.
The transformation also brings enhanced support for retailers, with new marketing assets, modern merchandising solutions, and digital tools designed to drive footfall and increase engagement. By strengthening brand recognition and emotional appeal, hib. is creating more opportunities for retailers to connect with customers in a meaningful way.
hib. has conducted extensive research with its network of retail partners to understand their needs and develop solutions that will help them succeed. One key area of focus has been marketing support. Listening to retailers and industry thought leaders, hib. has developed a Retail Handbook and Consumer Lifestyle Brochure to provide retailers with the tools they need to engage customers, showcase products effectively, and drive sales.
What’s changing?
• A sleek, modern look – A sophisticated, contemporary brand identity that resonates with today’s style-conscious homeowners.
• Retailer-first approach – New in-store displays, enhanced POS materials, and an upgraded retailer portal for seamless stock checks and ordering.
• #feelbathroomfabulous campaign – A bold new movement encouraging homeowners to share their bathroom transformations and reimagine their spaces as luxurious sanctuaries.
• Cutting-edge digital tools – Full catalogues are now available on ArtiCAD and Virtual Worlds, helping retailers and designers bring bathroom concepts to life.
18 BKU APRIL 2025 BATHROOM EDITION
“This rebrand is more than just a visual refresh; it’s about clarity and alignment as a business so that we can make the best decisions for our customers,” says Rob Ginsberg, CEO. “For 35 years, hib. has led the way in bathroom innovation. Now, we’re pioneering a new era where style, emotion, and technology come together to transform everyday spaces.” “This is just the beginning. hib. is fortunate to have many bright minds within the business who will continue driving innovation, creativity, and forward-thinking ideas. With hib., bathrooms are no longer just functional rooms; they are places of inspiration, well-being, and personal expression. By putting innovation, creativity, and emotional connection at the heart of everything we do, we are shaping the future of bathroom design.” For more information, visit the website.
www.hib.co.uk.
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