Widthwise 2024


Data analysis: Business outlook


L


et’s start with some good news about the British economy. Auditor KPMG expects it to grow three times as much this year as it did in 2023. Te not so good news is that, in real


terms, that means GDP growth will go from 0.1% last year to 0.3% in 2024. Te even more sobering news is that, barring an un- expected increase in investment (especially AI), productivity, managerial competence or public morale (aſter the general election result), KPMG predicts that the UK’s GDP will probably not grow faster than 1.0% a year for the rest of the decade. Not for the first time, the Americans have got the better end of the deal: they enjoyed the roaring twenties a century ago while in Britain we appear more likely to endure the snoring twenties. It is easy to understand why, in


Q4. What is your company’s total turnover?


Up to £249,999 £250,000 - £499,999 £500,000 - £999,999 £1m - £1.99m £2m - £4.99m £5m+


36% 31% 15% 9% 5% 4% Q5. How has your total turnover changed since the start of 2023?


Increased by more than 10% Increased by 1-10%


Stayed about the same Decreased by 1-10%


Decreased by more than 10% 2% 12%


31% 29%


26%


8 | Widthwise 2024 | www.imagereports.co.uk


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