Cover Story ONE LOCATION WE SEE PRINTWEAR & PROMOTION LIVE! AS THE KEY UK’S
DEDICATED EXHIBITION FOR GARMENT DECORATION AND FOR THE PROMOTIONAL PRODUCTS INDUSTRY. WE’VE ALWAYS FOUND THAT IT ATTRACTS THE RIGHT BUSINESS AUDIENCE OF PRINT SERVICE PROVIDERS, BRAND OWNERS, DECORATORS AND RETAILERS.
AS WE ALSO OFFER LARGE-FORMAT PRINTING SOLUTIONS, THE CO-LOCATION WITH SIGN & DIGITAL UK HELPS EXPAND THE REACH AND PROFILE OF INKTEC AND OBVIOUSLY BRINGS IN CROSS SECTOR VISITORS, WHICH IS IDEAL FOR THE DTF/ UVDTF MARKET
Joey Kim, managing director, Inktec Europe
a vinyl veteran or taking your fi rst steps into vinyl application, Paul will be on standby to provide all the tips and tricks of the trade. But if learning more about the practicalities of running a print business is more your
thing, then make sure you attend one of the informal sessions hosted by the British Sign & Graphics Association. You can expect to hear from organisations such as The Printing Charity, Women in Signs and Graphics, FESPA UK and the BSGA itself as representatives discuss all the pressing matters currently affecting our industry today. Visitors can join in discussions or just sit back in a comfy chair and enjoy listening to what’s going on around them. New to the exhibition hall for Sign & Digital UK this year is The Knowledge Centre.
Previously only a Printwear & Promotion LIVE! dedicated seminar suite, topics covered in 2026 have been specifi cally curated to help PSPs, sign makers and garment decorators improve their marketing and social media skills, along with providing other invaluable business advice. Hear from Instagram expert Estelle Keeber as she explains how you can attract your ideal clients on this social media platform. The Online Print Coach, Colin Sinclair McDermott, will discuss embracing AI and the future of print, along with a second session covering how to sell value and not discounts. And with many more exciting sessions in the pipeline, this is one feature area you will not want to miss. Sessions will last approximately 30 minutes, with plenty of opportunity to speak to the experts and seek their advice afterwards. And fi nally, if you consider yourself a bit of a vinyl wrapping expert, then why not enter the Hexis Wrap Battle and pit your fi nely-tuned skills against others. Further details on this exciting feature and how to enter will be announced very shortly, so keep your eye on the Sign & Digital UK website. But, if you are keen to learn more about the different aspects and technologies
involved with garment decoration, then over in P&P LIVE! visitors can attend a number of informative, interesting and dynamic seminars in The Decoration Advice Suite. Sessions will cover all aspects and elements of garment decoration, all delivered by those in the know.
SEE YOU THERE! As the UK’s longest-running exhibition dedicated to the visual communications sector and the UK’s only exhibition for the garment decoration industry come together once again, there is no better place for wide-format printers to visit to keep their fi nger on the pulse of what’s new in the industry, and to speak to the experts who live and breathe their industries day in day out. Both Printwear & Promotion LIVE! and Sign & Digital UK promise to be another showstopper when they throw open their doors in February! What are you waiting for? Register to attend today!
SHOW DETAILS Venue: Halls 6 & 8, NEC, Birmingham Dates: Sunday, February 22 to Tuesday, February 24, 2026 Times: Sunday and Monday, 10am to 5pm and Tuesday, 10am to 4pm Why: Visit to see how you can add garment decoration to your print business
To register visit
www.printwearandpromotionlive.co.uk or scan the QR code
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