actor and bodybuilder The Dutch Giant in Doom Slayer cosplay, with whom the Bethesda team has been collaborating on DOOM. After months of hard work from so
Tapestry. Every detail was rendered perfectly, and the Slayer remained very recognisable even in the Norman Romanesque style. Hawthorne & Heaney, headed up by the lovely
Claire Blok, took on the task of turning Simon’s illustration into a very real and tangible tapestry (sorry – embroidered cloth). Unlike the original creators of the Bayeux Tapestry, we had the assistance of embroidery machines, which made the ambitious task slightly more manageable. A sizable team was drafted to help, too, and over the course of several weeks, the tapestry was born. It finally had a name too – Bethesda’s Becky Armstrong christened it the Slayeux Tapestry. “Working on the Doom Slayer tapestry was a
remarkable experience”, said Claire. “It was wonderful to be given the freedom to really use our expertise to come up with techniques and innovations to make the piece work aesthetically, yet within the restrictions of the museum setting. We were supported by the client whilst stretching our capabilities and producing a piece of art that we are incredibly proud of.” The Slayeux Tapestry found
a temporary home in the Royal Armouries in Leeds. This very impressive museum holds the national collection of arms and armour, including a mosaic of weaponry in its Hall of Steel. This fittingly named space was to display the Slayeux Tapestry, beginning with a grand opening ceremony featuring
many teams, it was incredible to see the community’s reaction to the tapestry. As soon as the museum opened its doors, DOOM fans began streaming in. Alongside the tapestry, the Royal Armouries displayed a replica of the iconic Shield Saw and concept art for some of the weapons in DOOM: The Dark Ages. For a week, every visitor to the Royal Armouries had a chance to see the exhibition in person. We saw an overwhelmingly positive response from DOOM fans, with posts on Reddit, social media shares and coverage from both gaming and local press. “The Royal Armouries exhibition was
a fantastic execution of a strong idea”, adds Steve Merrett, Communications and Marketing Director for Northern Europe at Bethesda Softworks. “From the outset, I was always keen that the presentation should be sympathetic to the venue hosting, and the Royal Armouries was a perfect fit. The circular area provided a real focal point, which the 11m tapestry absolutely dominated. The inclusion of our working ShieldSaw prop and boards detailing the in- game arsenal was truly in line with the surroundings. It was this eye for detail that made the whole activation work, and I was delighted with the response from both media and public and the footfall generated.”
Photo Credit: Salahuddin Vahed
YRS TRULY’s Imogen Mellor will be giving a talk at Develop:Brighton on how to make effective social media content, and how the vibes of a game can lead your strategy. It’s on Tuesday, July 8, 2025. 12:00PM. Room 3. Be there!
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