BRIGHTEN UP YOUR


he key to California walnuts’ success lies in the quality and knowledge of the growers and their versatile ingredient they can be enjoyed on their own or added to baked


goods such as muffins, flapjacks, cakes, scones and many types of bakery products. Their unique attributes combined with their outstanding flavour make them the perfect fit with so many recipes. When you’re buying California you can be sure you’re buying the best and are one of the most adaptable, go-to ingredients for the baking industry, which is reflected in the UK’s growing demand for California walnuts. California is the world’s second largest producer of walnuts globally and are the leader in world trade. The 2023 California walnut production was 760,000 tons, up 1% on 2022’s production of 752,000 tons. , (The USDA National Agricultural Statistics Service’s (NASS) October 2023). When it comes to manufacturing, California walnuts are gaining popularity as producers seek quality ingredients. Their benefits are numerous, from enhancing flavour and texture to adding nutritional value. As a producer, it is essential to understand the qualities and benefits of California walnuts to maximise their potential.


Knowledge is everything


One of the primary benefits of using California walnuts is the know-how and experience of the California Growers who produce beautiful, creamy textured walnuts with their rich, buttery flavour and crunchy texture. When incorporated into bakery products, walnuts add a delightful nuttiness and satisfying crunch that elevate the eating experience. Whether used as a topping or within your mix, walnuts contribute a depth of flavour that sets goods apart.


8


Advertorial


BAKED GOODS T


Quality is essential


Food Safety is critically important to the California walnut industry. The California walnut industry has earned a reputation for producing the highest quality walnuts in the world while maintaining an exceptional food safety record for decades. California walnuts are grown, harvested, and processed following strict Federal and State food safety regulations. Our finished product often exceeds the quality standards set by the United States Department of Agriculture (USDA).


Health benefits us all


California walnuts are a nutrient-dense ingredient, adding both flavour and health benefits. They are the only nut that are an excellent source of omega-3 fatty acids, which are known for their heart-healthy properties. Incorporating walnuts into bakery provides consumers with an easy and delicious way to


Walnuts add flavour, texture, and nutrition to baked goods and with a reputation for quality and safety, they’re an ideal choice for the baking industry, meeting growing UK demand.


WHY CALIFORNIA?


Quality is the core of California Walnuts, which is what makes them stand out in the crowd. 4,500 generational growers manage 375,000 acres of walnut orchards in the rich, fertile California soil. Nutritious, versatile, tasty California Walnuts are enjoyed in more than 40 countries worldwide.


increase their intake of essential nutrients. In addition to their nutritional benefits, California walnuts also contribute to the overall texture and mouthfeel. Their natural oils and fats lend moisture to products, keeping them fresh and tender for longer periods. Peter Meadows from The Garden Marketing & PR, the trade representative for California walnuts in the UK says: “In bakery foods, walnuts have the unique ability to bring flavour, texture, and nutritious properties to a variety of products.”


Trade support


California walnuts aim to support industry organisations and partner with manufacturers to help them launch new products containing California walnuts: •


• Point of Purchase (PoP) & in-store promotions – FOR YOUR BAKED GOODS


• •


Product launch support – FOR NEW PRODUCTS


Press, PR and social media support – FOR NEW PRODUCTS Please contact trade@californiawalnuts.


co.uk should you wish to discuss an incentive to help boost your products using California Walnuts. For example, if you are already supplying California walnuts into the supply chain and would like to investigate creative ways to help increase product sales with your customers, we would like to meet with you.


In bakery foods, California walnuts have the unique ability to bring flavour, texture, and nutritious properties to a


variety of products” Kennedy’s Bakery Production August/September 2024 bakeryproduction.co.uk


Use of origin logo (California Walnuts) ON YOUR BAKED GOODS


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28